Rituals (B Corp™)

Overview

Rituals Cosmetics is a luxury beauty and wellbeing brand that was founded in Amsterdam in 2000. The company is dedicated to transforming everyday routines into meaningful moments, drawing inspiration from ancient Asian traditions for its diverse product lines. As a certified B Corporation since 2022, Rituals focuses on sustainability and social responsibility, demonstrating strong performance across a range of environmental and ethical criteria.

With operations in more than 33 countries, Rituals boasts over 870 stores, 2,750 shop-in-shops, and five body spas. The brand’s offerings include body care, home fragrances, natural skincare, and lifestyle products. Rituals emphasizes sustainability through refillable packaging, RSPO-certified palm oil, and an ambitious target for natural origin ingredients by 2024. The company aims to achieve net-zero emissions by 2050 and actively supports communities with holistic wellbeing initiatives.

Basic Information

Contact Details

• Phone: +31 20 241 5948
• Website: rituals.com
• LinkedIn: linkedin.com/company/rituals

Key Focus Areas & Initiatives

• Beauty
• Home care
• Body care
• Wellbeing
• Gifting
• Skincare
• Luxury lifestyle
• Fragrance
• Personal care product manufacturing
• Luxury home fragrances
• Holistic wellbeing
• Retail expansion
• Social responsibility
• Sustainable packaging
• Net-zero emissions by 2050
• Refillable packaging
• Natural origin ingredients
• Community support initiatives
• B Corp certification
• Shop-in-shops and spas

Technologies Used

• Adobe Media Optimizer
• Affiliate Window
• Airflow
• Allegro
• Amazon Associates
• Amazon SES
• Atlassian Cloud
• Baidu Ads
• Bing Ads
• Bootstrap Framework
• Cedexis Radar
• CloudFlare Hosting
• Cloudflare DNS
• Confluence
• Coupa
• Demandware
• Demandware Analytics
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Extend
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Fastly CDN
• Google
• Google AdWords Conversion
• Google Analytics
• Google App Engine
• Google Cloud BigQuery
• Google Cloud Composer
• Google Cloud Platform
• Google Cloud Run
• Google Compute Engine
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Places
• Google Play
• Google Tag Manager
• Hotjar
• Jira
• Linkedin Marketing Solutions
• Magento
• Magento 2 Enterprise
• Magento Enterprise
• Mapbox
• Microsoft Application Insights
• Microsoft Excel
• Microsoft Office 365
• Mimecast
• Mobile Friendly
• Netlify
• New Relic
• OneTrust
• Outlook
• Pricefx
• Salesforce
• Salesforce Commerce Cloud
• Salesforce Live Agent
• Salesforce Sales Cloud
• Salesforce Service Cloud
• Scene7
• Slack
• SoundCloud
• Stripe
• UltraDns
• Varnish
• Vimeo
• Vizury
• VueJS
• Wider Planet
• Wistia
• Workday
• YouTube
• dbt
• greyscale - grey
• reCAPTCHA

Affiliated Organizations & Regional Branches