Rituals (B Corp™) | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Rituals (B Corp™) | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated February 18, 2026
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Rituals Cosmetics is a luxury beauty and wellbeing brand founded in Amsterdam in 2000.

Employees1624
Revenue$2.2B
Alexa Rank# 24785

Industry & Market

Primary Industry
health, wellness & fitness
Location
Amsterdam, North Holland, Netherlands

Funding Information

Annual Revenue
$2,188,000,000
Publicly traded company

Headcount Distribution

Total Employees
1,624
Departments
19

By Department

Department Breakdown

Sales
Human Resources
Consulting
Business Development
Operations
Marketing
Others

Keywords & Focus Areas

beautyhome carebody carewellbeinggiftingskincareluxury lifestylefragrancepersonal care product manufacturingluxury home fragranceshome wearonline magazineancient wisdomdigital marketingb corpluxury social responsibilityluxury bath productsspa experiencesluxury innovationshop-in-shops+10 more
30 total keywords

Overview

Rituals Cosmetics is a luxury beauty and wellbeing brand that was founded in Amsterdam in 2000. The company is dedicated to transforming everyday routines into meaningful moments, drawing inspiration from ancient Asian traditions for its diverse product lines. As a certified B Corporation since 2022, Rituals focuses on sustainability and social responsibility, demonstrating strong performance across a range of environmental and ethical criteria.

With operations in more than 33 countries, Rituals boasts over 870 stores, 2,750 shop-in-shops, and five body spas. The brand’s offerings include body care, home fragrances, natural skincare, and lifestyle products. Rituals emphasizes sustainability through refillable packaging, RSPO-certified palm oil, and an ambitious target for natural origin ingredients by 2024. The company aims to achieve net-zero emissions by 2050 and actively supports communities with holistic wellbeing initiatives.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
XX
Number of employees in the engineering department
Sales Team
$XX
Number of employees in the sales department
Marketing
XX
Number of employees in the marketing department
Founded
XXXX
Year the company was founded
Revenue
$XXX,XXX,XXX
Total revenue of the company
Total Funding
$XXX M
Total funding of the company
Market Cap
$XXX,XXX
Market cap of the company

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Contact

Company
Rituals (B Corp™)
Headquarters
Herengracht 541, Amsterdam, Noord-Holland 1017 BV, NL
Founded
2000
Languages
English
Industry
health, wellness & fitness

Technology Stack

Analytics & Tracking

Demandware AnalyticsGoogle AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdWords Conversion+2 more

Database & Backend

Google Font APIOneTrust

Cloud & Infrastructure

Atlassian CloudCloudFlare HostingCloudflare DNSGoogle Cloud BigQuery+7 more

Productivity

Not found

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