REP Fitness

Overview

REP Fitness is a family-owned fitness equipment company founded in 2011 by brothers Ryan and Shane McGrotty in Longmont, Colorado. The company focuses on delivering innovative and high-quality strength training gear, emphasizing exceptional customer service and value. REP began operations in 2012 from a small retail storefront and has since expanded significantly, moving to a state-of-the-art headquarters outside Denver in 2022.

The company specializes in home and commercial gym equipment, including power racks, adjustable benches, bumper plates, and functional training tools. Notable products include the AB-3000 and AB-5000 Zero Gap Adjustable Benches, as well as customizable power racks like the PR-5000 v2 and PR-4000. REP Fitness is committed to producing durable, athlete-tested equipment and engages in ongoing research and development for premium, U.S.-made items. They foster a community of fitness enthusiasts and support healthier lifestyles through educational initiatives.

Basic Information

Contact Details

• Phone: +1 720-420-1731
• Website: repfitness.com
• LinkedIn: linkedin.com/company/rep-fitness

Key Focus Areas & Initiatives

• fitness equipment
• garage gyms
• home gyms
• strength equipment
• innovative fitness products
• distribution
• gym equipment
• b2c
• customer service
• d2c
• international distribution
• retail
• supplements
• sporting and athletic goods manufacturing
• custom gym racks
• home gym equipment
• power racks
• fitness product innovation
• local engineering
• fitness accessories
• dumbbells
• benches
• collaborations with athletes
• sporting goods
• functional trainers
• e-commerce
• online store
• consumer goods & retail
• product engineering in denver
• manufacturing
• fitness gear
• strength training
• barbells
• plates
• product development
• home gym solutions
• b2b
• consumer products & retail
• consumer internet
• consumers
• internet
• information technology & services
• mechanical or industrial engineering

Technologies Used

• Adobe Media Optimizer
• Affirm
• Atlassian Cloud
• Backbone JS Library
• Bing Ads
• Cedexis Radar
• Cloudflare DNS
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Tag Manager
• Kaltura
• Klaviyo
• MailJet
• Microsoft Office 365
• Mixpanel
• Mobile Friendly
• Outlook
• Paypal
• PostAffiliatePro
• Qualaroo
• Shopify
• Shopify Plus
• Typekit
• Vimeo
• Visual Website Optimizer
• Yotpo
• YouTube

Affiliated Organizations & Regional Branches