Ralph Lauren

Overview

Ralph Lauren Corporation is a prominent American fashion and lifestyle brand founded in 1967 in New York City. The company has grown into one of the largest fashion empires globally, generating around $7 billion annually. Its beginnings trace back to a $50,000 loan, which launched the "Polo" brand, earning quick recognition for high-quality ties.

The company offers a diverse portfolio of premium lifestyle products, including men's and women's apparel, signature polo shirts, fragrances, home furnishings, and accessories. Notable brand lines include a mix of sportswear and tailored apparel, appealing to customers seeking an elite American lifestyle. With a global presence, the brand operates flagship stores and numerous locations worldwide.

Basic Information

Contact Details

• Phone: +1 212-318-7000
• Website: ralphlauren.com
• LinkedIn: linkedin.com/company/ralph-lauren

Key Focus Areas & Initiatives

• e-commerce
• fashion
• retail
• fitness
• personal health
• consumer internet
• health care
• information technology
• garments & clothing
• industrials
• retail apparel & fashion
• iconic fashion campaigns
• retail expansion
• fashion brand evolution
• social media
• market reach
• brand collaborations
• designer brand
• product range
• global presence
• brand visibility
• fashion and culture
• luxury lifestyle
• luxury apparel
• footwear
• fashion history
• digital strategy
• fashion industry
• market segments
• fashion innovation
• fashion accessories
• high-quality
• american lifestyle
• home decor
• fragrances
• celebrity fashion influence
• premium products
• retail innovation
• fashion shows
• hospitality
• luxury branding
• brand positioning
• luxury brands
• luxury lifestyle products
• brand portfolio
• social media marketing
• online store
• d2c
• brand storytelling
• luxury consumer
• brand legacy
• fashion heritage
• style
• lifestyle branding strategies
• iconic fashion moments
• hospitality services
• fragrance branding
• cultural influence in fashion
• brand influence
• luxury fashion
• fragrance products
• celebrity endorsements
• aspirational brand
• high-end fashion
• polo shirts
• fashion retail
• retail network
• brand communication
• fashion influencer marketing
• brand recognition
• digital platforms
• social media channels
• customer loyalty
• celebrity collaborations in fashion
• fashion iconography
• premium lifestyle experience
• home furnishings
• digital advertising
• product design
• film costume collaborations
• sustainability
• iconic brand
• hospitality branding
• fragrance and cosmetics
• luxury retail experience
• fashion in film
• brand marketing
• online presence
• designer clothing
• luxury home furnishings
• brand management
• retail technology
• lifestyle marketing
• premium clothing
• fashion campaigns
• brand identity
• american fashion
• luxury fashion marketing
• luxury brand management
• lifestyle branding
• brand loyalty programs
• customer experience
• apparel and fashion
• fashion marketing
• luxury goods and accessories
• luxury marketing
• celebrity endorsement campaigns
• golf
• product branding
• luxury branding strategies
• cultural presence
• retail stores
• accessories
• celebrity influence
• celebrity collaborations
• lifestyle
• customer engagement
• digital engagement
• digital marketing
• fashion trends
• global retail
• film appearances
• film collaborations
• preppy style
• market segmentation
• lifestyle brand
• consumer products & retail
• consumers
• information technology & services
• hospital & health care
• health, wellness & fitness
• shoes
• consumer goods
• marketing
• marketing & advertising
• leisure, travel & tourism
• environmental services
• renewables & environment
• enterprise software
• enterprises
• computer software
• b2b
• children's clothing
• men's clothing
• outlet stores
• shopping
• women's clothing

Technologies Used

• AI
• Adobe Marketing Cloud
• Atlassian Cloud
• Circle
• CloudFlare Hosting
• Cloudflare DNS
• Demandware
• Demandware Analytics
• Fastly CDN
• Figma
• Microsoft Office 365
• Mimecast
• OneTrust
• Outlook
• Proofpoint
• Reviews
• Salesforce Commerce Cloud
• The Trade Desk
• VueJS

Affiliated Organizations & Regional Branches

• Lauren by Ralph Lauren at Galeria Inno Gent
• Polo Ralph Lauren Outlet
• Ralph Lauren Outlet Store Roermond