RaceTrac | Company Profile
Contact Information
Industry & Market
Company Metrics
Funding Information
Headcount Distribution
By Department
Department Breakdown
Technology Stack
Analytics & Tracking
Social & Marketing
Development
Video & Media
Keywords & Focus Areas
RaceTrac
Overview
RaceTrac, Inc. is a leading American company operating a large chain of gasoline service stations primarily in the Southern United States. Founded in 1934 by Carl Bolch Sr., it began as Carl Bolch Trackside Stations, aiming to provide lower fuel prices by staying independent from major oil companies. The RaceTrac brand was introduced in 1979 and has evolved to include convenience stores offering gasoline, diesel fuel, snacks, beverages, and freshly prepared foods.
In 2023, the company expanded by acquiring Gulf Oil LLC, strengthening its fuel distribution network and market reach. Family ownership remains central, with active community engagement and charitable partnerships. Leadership transitioned to Natalie Bolch Morhous, the current CEO. RaceTrac is recognized for its growth focus, operational efficiency, and commitment to the convenience store industry.
Basic Information
| Industry | Retail |
|---|---|
| Founded | 1934 |
| Revenue | $12B |
| Headquarters | 200 Galleria Parkway, Suite 900, Atlanta, Georgia 30339, United States |
| Languages | English |
| Alexa Ranking | 446,648 |
Contact Details
- Phone: +1 770-431-7600
- Website: racetrac.com
- LinkedIn: linkedin.com/company/racetrac
Key Focus Areas & Initiatives
- Convenience stores and fuel retail
- Digital customer engagement
- Store design and branding
- Store loyalty and rewards programs
- Community outreach and support
- Quick service food and beverages
- Mobile ordering and payments
- Expansion of fuel network
- Regional store expansion
- Digital store experience
- Charitable giving and partnerships
- Operational efficiency
- Innovative food options
Technologies Used
- ASP.NET
- Adobe Media Optimizer
- Bing Ads
- Bootstrap Framework
- Cedexis Radar
- CloudFlare CDN
- CloudFlare Hosting
- DoubleClick
- DoubleClick Conversion
- DoubleClick Floodlight
- Dropbox
- Facebook Custom Audiences
- Facebook Login (Connect)
- Facebook Widget
- Google AdSense
- Google AdWords Conversion
- Google Analytics
- Google Dynamic Remarketing
- Google Font API
- Google Maps
- Google Maps (Non Paid Users)
- Google Play
- Google Plus
- Google Tag Manager
- Hotjar
- Linkedin Widget
- Microsoft Office 365
- Microsoft-IIS
- Mobile Friendly
- Remote
- Ruxit
- StackAdapt
- The Trade Desk
- Vimeo
- Workday
- Workday Recruit
- YouTube
- iTunes
- reCAPTCHA
Affiliated Organizations & Regional Branches
- Potbelly Sandwich Works
- Potbelly Sandwich Shop LLC
Community
