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Princess Auto Ltd. | Company Profile - Revenue, Headcount, Tech Stack, Contacts

3/19/2026

Contact Information

👤
Princess Auto Ltd.
🏢
Princess Auto Ltd.
📍
475 Panet Road, Winnipeg, Manitoba R2W3P2, CA

Industry & Market

Primary Industry
retail
Location
Winnipeg, Manitoba, Canada

Company Metrics

👥Total Employees
302
⚙️Engineering
3
💼Sales Team
137
📈Marketing
15
📅Founded
1933
💰Revenue
675M
Alexa Ranking#51922

Funding Information

Annual Revenue
$675,000,000
Publicly traded company

Headcount Distribution

Total Employees
302
Departments
19

By Department

Department Breakdown

Sales
Support
Operations
Administrative
Marketing
Business Development
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag ManagerSOASTATaleo Applicant Tracking Systems (ATS)

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle Dynamic Remarketing

Video & Media

YouTube

Email & Communication

Outlook
Total: 35 technologies

Keywords & Focus Areas

hydraulic solutionstruck & trailerair toolsautomotive repairtowingair power equipmentoutdoor equipmentair compressorsworkshoppressure washershydraulicssurplusspecialty toolstruck trailerhand toolsmetal fabricationfarm outdoorspecialty tools for tradesmulti-channel retailinghome improvement products+10 more
30 total keywords

Princess Auto Ltd.

Overview

Princess Auto Ltd. is a Canadian retail chain founded in 1933, headquartered in Winnipeg, Manitoba. The company specializes in tools, equipment, and surplus items for various applications, including farm, industrial, automotive, HVAC, and outdoor needs. With over 55 stores across ten provinces and three distribution centers, Princess Auto serves a diverse customer base, including professionals, farmers, and DIY enthusiasts.

Originally established as an auto parts salvage business, it has evolved significantly over the decades. The company transitioned from mail-order catalogs to retail stores and online sales, maintaining an omnichannel approach that includes buy-online-pick-up-in-store and curbside pickup options. Princess Auto also has a manufacturing division that produces items such as hydraulic cylinders and shop equipment.

Basic Information

Industryretail
Founded1933
Revenue$675M
Headquarters475 Panet Rd, Winnipeg, Manitoba, Canada
LanguagesEnglish, French
Alexa Ranking51922

Contact Details

Key Focus Areas & Initiatives

  • Hydraulic solutions
  • Truck & trailer
  • Air tools
  • Automotive repair
  • Towing
  • Air power equipment
  • Outdoor equipment
  • Air compressors
  • Workshop
  • Pressure washers
  • Hydraulics
  • Surplus
  • Specialty tools
  • Hand tools
  • Metal fabrication
  • Farm outdoor
  • Specialty tools for trades
  • Multi-channel retailing
  • Home improvement products
  • Vehicle parts retail
  • Buy online pickup in-store
  • Online shopping
  • National coverage
  • Customer guarantee
  • Surplus and salvage goods
  • Growth strategy
  • Inventory management
  • Retail store network
  • Industrial supplies
  • Distribution
  • Agricultural supplies
  • Tools and equipment
  • Omnichannel retailing
  • Skilled trades education
  • Customer experience
  • Brand sponsorships
  • E-commerce
  • Garage essentials
  • Family-owned retailer
  • Store expansion
  • Canadian retail chain
  • Customer satisfaction
  • Outdoor products
  • Auto wrecking
  • Retail innovation
  • Retail community involvement
  • Distribution logistics
  • Outdoor power tools
  • Farm machinery supplies
  • E-commerce capabilities
  • Tools
  • Reconditioned surplus items
  • DIY supplies
  • DIY tools and equipment
  • Wholesale trade
  • Distribution centers
  • Brand partnerships
  • Logistics innovation
  • Retail operations
  • Product assortment
  • Reused military surplus
  • Community involvement
  • Community support
  • Curbside pickup
  • Product range
  • Customer service
  • Retail expansion
  • Military surplus equipment
  • Industrial surplus goods
  • Industrial safety gear
  • Trade and industrial supplies
  • Auto parts
  • Retail logistics
  • B2C
  • Customer service platforms
  • Home improvement
  • Market growth
  • Auto parts supply
  • Regional stores
  • Inventory replenishment
  • Surplus goods
  • Industrial tools
  • Specialty retail
  • Retail chain
  • Skilled trades support
  • Retail technology
  • Digital retail
  • Market presence
  • Education
  • Consumer products & retail
  • Transportation & logistics
  • Consumer internet
  • Internet
  • Information technology & services
  • Enterprise software
  • Enterprises
  • Computer software
  • B2B
  • Auto parts & supplies
  • Automotive
  • Body shops
  • Hardware stores
  • Home & garden
  • Shopping

Technologies Used

  • AddThis
  • Akamai
  • Amazon AWS
  • Bazaarvoice
  • Bing Ads
  • DoubleClick
  • DoubleClick Conversion
  • DoubleClick Floodlight
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Gem
  • Google Analytics
  • Google Dynamic Remarketing
  • Google Font API
  • Google Maps
  • Google Maps (Non Paid Users)
  • Google Tag Manager
  • Hotjar
  • Listrak
  • McAfee
  • Mobile Friendly
  • OneTrust Tech Risk & Compliance
  • Outlook
  • Postmark
  • PowerBI Tiles
  • Qualtrics
  • Remote
  • SOASTA
  • Sequence Monitor SPF
  • SharePoint
  • Slack
  • Taleo Applicant Tracking Systems (ATS)
  • Wufoo
  • YouTube

Affiliated Organizations & Regional Branches

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