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Primerica | Company Profile

11/4/2025

Contact Information

👤
Primerica
🏢
Primerica
📍
1 Primerica Parkway, Duluth, Georgia 30099-0001, US

Industry & Market

Primary Industry
financial services
All Industries
financial servicesinsurance
Location
Duluth, Georgia, United States
Public Trading
NASDAQ: PRI

Company Metrics

👥Total Employees
10,533
⚙️Engineering
179
💼Sales Team
1,435
📈Marketing
139
📅Founded
1977
💰Revenue
3.2B
Alexa Ranking#70099

Funding Information

Market Cap
$8.4B
Annual Revenue
$3,217,324,000
Publicly traded company

Headcount Distribution

Total Employees
10,533
Departments
19

By Department

Department Breakdown

Finance
Sales
Business Development
Consulting
Human Resources
Entrepreneurship
Others

Technology Stack

Email & Communication

GmailOutlook
Total: 8 technologies

Keywords & Focus Areas

term life insuranceinvestment serviceshome & auto insuranceprepaid legal servicesidentity theft protectionlife insurancefinancedebt reductionpersonal finance educationsales networkdigital platformspersonalized financial toolsonline toolsinvestment solutionsfinancial literacyawards for trustretirement planningpersonalized financial planningdigital client portalsdirect selling+10 more
30 total keywords

Primerica

Overview

Primerica is a financial services company that helps middle-income families in North America achieve financial independence through education and tailored financial products. Founded in 1977, the company is headquartered in Duluth, Georgia, and operates primarily in the United States and Canada. With a network of over 100,000 independent representatives, Primerica provides personalized financial education and services, often through face-to-face meetings.

The company focuses on several core offerings, including term life insurance, investment products through its subsidiary PFS Investments, Inc., and lending solutions such as personal loans. Primerica also provides pre-paid legal services and has expanded its portfolio through acquisitions. Its mission is to empower families by improving their financial literacy and offering accessible financial solutions that fit their specific needs.

Basic Information

Industry financial services
Founded 1977
Revenue 3.2B
Headquarters 1 Primerica Parkway, Duluth, Georgia 30099, United States
Languages English
Alexa Ranking 70099

Contact Details

Key Focus Areas & Initiatives

  • Term life insurance
  • Investment services
  • Home & auto insurance
  • Prepaid legal services
  • Identity theft protection
  • Debt reduction
  • Personal finance education
  • Digital platforms for clients
  • Personalized financial tools
  • Online investment solutions
  • Financial literacy initiatives
  • Retirement planning
  • Digital client portals
  • Direct selling
  • Digital banking
  • Investment management
  • Risk management
  • Personalized financial planning
  • Financial education campaigns
  • Client trust & empowerment
  • Buy term and invest the difference
  • Affordable financial planning
  • B2C financial services
  • Asset management
  • Digital transformation
  • Wealth management
  • North American market focus
  • Client relationship management
  • Diversity initiatives

Technologies Used

  • Amazon AWS
  • Atlassian Cloud
  • Gmail
  • Google Apps
  • OneTrust
  • Outlook
  • React Redux
  • Workday

Affiliated Organizations & Regional Branches

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