Primary Venture Partners

Overview

Primary Venture Partners (Primary VC) is a venture capital firm based in New York City, founded in 2015 by Ben Sun and Brad Svrluga. The firm specializes in seed and early-stage investments, focusing on technology sectors such as enterprise and SMB SaaS, consumer, fintech, healthcare, infrastructure, cyber, and frontier tech. With approximately $1 billion in assets under management, it has made 173 investments across multiple funds, targeting visionary founders in New York City.

The firm distinguishes itself through its operator-led model, utilizing a dedicated Impact team that delivers hands-on operational support to portfolio companies. This includes talent acquisition, revenue growth strategies, and strategic guidance. It is committed to enhancing investment success, boasting a higher than average Series A success rate. Notable portfolio companies include Tabs, Retirable, Biomilq, and PayZen. The firm actively engages with the NYC tech community, hosting events and maintaining a strong network of job seekers and industry experts.

Basic Information

Contact Details

• Website: primary.vc
• LinkedIn: linkedin.com/company/primary-venture-partners

Key Focus Areas & Initiatives

• venture capital
• startups
• entrepreneurship
• technology
• scalable solutions
• founder support
• go-to-market
• cloud
• nyc venture capital
• virtual healthcare
• healthtech startups
• portfolio impact team
• technology startups
• seed ecosystem nyc
• impact tech
• growth acceleration
• portfolio management
• healthcare & medical devices
• data analytics
• contractor tech solutions
• machine learning
• fintech innovation
• healthcare technology
• healthcare services
• early-stage startups
• hands-on operational support
• ai workload orchestration
• seed stage
• cloud computing
• pre-seed investments
• investor relations
• impact-driven investing
• portfolio companies
• high-conviction
• digital health platforms
• venture ecosystem
• business intelligence
• us focus
• cybersecurity & data management
• product development
• impact-focused vc
• talent acquisition
• impact investing
• seed incubator support
• saas
• strategic guidance
• ai inference chips
• seed funding
• ai
• supply chain tech
• fundraising support
• early-stage investments
• technology investments
• seed-stage saas
• cybersecurity
• life sciences
• founder-first investments
• fintech & financial services
• nyc-based
• portfolio impact
• venture scaling
• impact startups
• impact acceleration
• operational support
• deep tech
• consulting
• early growth support
• founder-centric approach
• customer acquisition
• financial technology
• securities and commodity contracts intermediation and brokerage
• high-conviction investing
• innovation
• early stage vc
• sales strategy
• team building
• network access
• fundraising success
• market validation
• financial modeling
• pipeline management
• sales coaching
• hiring best practices
• startup culture
• capital investment
• business strategy
• mentorship
• healthcare innovation
• ai integration
• mental health access
• consumer finance
• saas solutions
• logistics technology
• e-commerce solutions
• wellness technology
• community building
• vertical integration
• remote workforce support
• employee development
• software infrastructure
• direct-to-consumer
• financial operations
• business growth
• market trends
• retail technology
• operations management
• employee engagement
• millennial banking
• workplace savings
• identity verification
• artificial intelligence
• information technology & services
• health care
• health, wellness & fitness
• hospital & health care
• enterprise software
• computer software
• marketing & advertising
• analytics
• open source
• consumer internet
• finance technology
• financial services
• mentoring

Technologies Used

• AI
• Amazon AWS
• Android
• Circle
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google Analytics
• Google Apps
• Google Tag Manager
• Google Workspace
• Greenhouse.io
• Lever
• Microsoft Office 365
• Mobile Friendly
• Netlify
• New Relic
• Pingdom
• Proofpoint
• Rackspace MailGun
• React
• React Redux
• Remote
• Reviews
• Ruby On Rails
• Sendgrid
• Stripe
• Typeform

Affiliated Organizations & Regional Branches