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Pontera | Company Profile

11/12/2025

Contact Information

👤
Pontera
🏢
Pontera
📍
111 W 33rd St, New York, NY 10120, US

Industry & Market

Primary Industry
information technology & services
Location
New York, New York, United States

Company Metrics

👥Total Employees
208
⚙️Engineering
37
💼Sales Team
17
📈Marketing
16
📅Founded
2012
💰Revenue
18.4M
Alexa Ranking#641444

Funding Information

Total Funding
$140.0M
Latest Stage
Other
Annual Revenue
$18,400,000

Headcount Distribution

Total Employees
208
Departments
19

By Department

Department Breakdown

Operations
Engineering
Business Development
Finance
Sales
Support
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle Dynamic RemarketingLinkedin Marketing Solutions

Email & Communication

Gmail
Total: 28 technologies

Keywords & Focus Areas

personal financeheld away accounts401asset managementorder management systemfinancial advisoryfinancial wellnessretirementwealth techwealth managementfintechadvisor techfinancial planningdefined contributionasset locationnycstartupfinancesoftware developmentportfolio analytics+10 more
30 total keywords

Pontera

Overview

Pontera is a fintech company based in New York City, founded in 2012. It specializes in providing financial advisors with tools to manage and trade clients' held-away retirement accounts, such as 401(k)s and 403(b)s. The company's mission is to enhance financial security and wealth for Americans by offering a secure platform that improves visibility, management, and compliance of workplace-sponsored retirement accounts.

The platform integrates seamlessly with existing portfolio management tools, enabling advisors to deliver comprehensive investment management and optimize tax strategies. Key features include consolidated reporting for enhanced portfolio visibility, secure rebalancing with bank-level security, and compliance support to address custody and rollover challenges. Pontera partners with major financial institutions and wealth management software providers to expand its capabilities and reach, focusing on improving retirement outcomes for clients.

Basic Information

Industry Information Technology & Services
Founded 2012
Revenue $18.4M
Headquarters 111 W 33rd St, New York, NY 10120-1220, United States
Languages English
Alexa Ranking 641,444

Contact Details

Key Focus Areas & Initiatives

  • Personal finance advisory
  • Held-away account management
  • 401(k) and retirement asset oversight
  • Portfolio analytics and reporting
  • Secure account management
  • Financial wellness and planning
  • Advisor technology integration
  • Compliance risk and audit trail management
  • Financial advisor support
  • Tax optimization strategies
  • Operational efficiency
  • Cybersecurity and data protection
  • Client engagement solutions
  • Regulatory compliance tools
  • Asset rebalancing technology
  • Performance analytics

Technologies Used

  • AI
  • Amazon AWS
  • Atlassian Cloud
  • Bing Ads
  • DoubleClick
  • DoubleClick Conversion
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Figma
  • Gmail
  • Google Analytics
  • Google Apps
  • Google Dynamic Remarketing
  • Google Tag Manager
  • Greenhouse.io
  • Hubspot
  • KISSmetrics
  • Linkedin Marketing Solutions
  • Marketo
  • Microsoft Office 365
  • Mobile Friendly
  • Remote
  • Route 53
  • Salesforce
  • Stripe
  • Zendesk
  • reCAPTCHA

Affiliated Organizations & Regional Branches

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