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PointsBet | Company Profile

10/31/2025

Contact Information

👤
PointsBet
🏢
PointsBet
📍
Melbourne, AU

Industry & Market

Primary Industry
information technology & services
Location
Melbourne, Victoria, Australia
Public Trading
ASX: PBH.AX

Company Metrics

👥Total Employees
250
⚙️Engineering
123
💼Sales Team
2
📈Marketing
7
📅Founded
2015
💰Revenue
164.2M
Alexa Ranking#453994

Funding Information

Annual Revenue
$164,185,000
Publicly traded company

Headcount Distribution

Total Employees
250
Departments
19

By Department

Department Breakdown

Engineering
Data Science
Support
Finance
Operations
Human Resources
Others

Technology Stack

Email & Communication

Outlook
Total: 14 technologies

Keywords & Focus Areas

sportstechnologysportsbettinggamingtechnologyproduct innovationsportsit services & it consultingproprietary technologydata analyticscustomer servicebetting during major eventsbetting platform developmentbetting marketsbetting eventssoftware developmentbetting technology controlbetting event managementadvanced deposit wageringbetting innovationb2c+10 more
30 total keywords

PointsBet

Overview

PointsBet Holdings Limited is an Australian public company specializing in sports, racing, and iGaming betting products and services. Established in 2015 and headquartered in Cremorne, Australia, the company operates using a proprietary cloud-based technology platform to deliver both fixed odds markets and innovative sports betting options. PointsBet serves a wide array of clients, catering to retail customers as well as business-to-business partners.

The company is distinguished by its complete ownership and development of its technology stack, which encompasses both user-facing interfaces and backend management systems. This end-to-end control enables PointsBet to customize its offerings, ensuring a superior client experience while remaining competitive in the sports wagering sector. PointsBet maintains a strong focus on technology innovation and customer engagement, operating predominantly in Australia and Canada with ongoing expansion efforts in other regions.

Basic Information

Industry information technology & services
Founded 2015
Revenue 164.2M
Headquarters Cremorne, Melbourne, Victoria, Australia
Alexa Ranking 453994

Contact Details

Key Focus Areas & Initiatives

  • Sports technology and betting solutions
  • Gaming and iGaming innovation
  • Development of proprietary technology platforms
  • Data analytics and customer service enhancements
  • Platform scalability and performance optimization
  • Risk management and regulatory compliance
  • Enterprise-grade cloud infrastructure
  • Retail and digital sports betting
  • Betting market expansion and event-based wagering
  • User experience and engagement

Technologies Used

  • AI
  • Atlassian Cloud
  • Braze
  • CloudFlare Hosting
  • Cloudflare DNS
  • Highspot
  • Microsoft Application Insights
  • Microsoft Office 365
  • Mixpanel
  • Outlook
  • Remote
  • Sendgrid
  • WP Engine
  • Zendesk

Affiliated Organizations & Regional Branches

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