Planet Fitness | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Planet Fitness, Inc. is a leading franchisor and operator of fitness centers, headquartered in Hampton, New Hampshire. With approximately 2,715 clubs in the United States, Canada, Panama, Mexico, Spain, and Australia, it stands among the largest fitness chains by locations and membership. Since its founding in 1992, Planet Fitness has pioneered a high-volume, low-cost business model targeting casual and first-time gym users, fostering a welcoming environment known as the "Judgement Free Zone."

The company features membership tiers including the Basic Membership for $10 per month and the Black Card Membership, which provides nationwide access, guest privileges, and amenities such as massage chairs and tanning. Planet Fitness prioritizes accessibility and community engagement, appealing to a broad spectrum of fitness enthusiasts, especially those who may feel intimidated by traditional gym settings. Its franchise-driven expansion strategy has contributed to rapid growth and consistent profitability.