Planet Fitness | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Industry & Market
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Funding Information
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Headcount Distribution
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Department Breakdown
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Keywords & Focus Areas
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Overview
Planet Fitness, Inc. is a leading franchisor and operator of fitness centers, headquartered in Hampton, New Hampshire. With approximately 2,715 clubs in the United States, Canada, Panama, Mexico, Spain, and Australia, it stands among the largest fitness chains by locations and membership. Since its founding in 1992, Planet Fitness has pioneered a high-volume, low-cost business model targeting casual and first-time gym users, fostering a welcoming environment known as the "Judgement Free Zone."
The company features membership tiers including the Basic Membership for $10 per month and the Black Card Membership, which provides nationwide access, guest privileges, and amenities such as massage chairs and tanning. Planet Fitness prioritizes accessibility and community engagement, appealing to a broad spectrum of fitness enthusiasts, especially those who may feel intimidated by traditional gym settings. Its franchise-driven expansion strategy has contributed to rapid growth and consistent profitability.
Key Metrics
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Contact
Technology Stack
Analytics & Tracking
Social & Marketing
Database & Backend
Cloud & Infrastructure
Productivity
How to sell to
Buyer Teams to Target
Operations & Franchise Development
Vice President, Franchise Operations, Director, Franchise Development, Regional Operations Manager, Franchise Support Specialist, Expansion Project Manager, Franchise Marketing ManagerTechnology & Digital Transformation
Chief Information Officer, Director, IT Infrastructure, Business Intelligence Manager, Product Manager, Digital Platforms, Software Engineering Lead, IT Project ManagerMembership & Customer Experience
VP, Customer Experience, Director, Membership Services, Community Engagement Manager, Member Support Supervisor, Head of Retention & Loyalty, CRM Program ManagerMarketing, Brand & Growth
Chief Marketing Officer, Director, Digital Marketing, Brand Manager, Growth Marketing Specialist, Advertising Campaign Manager, Social Media StrategistWhat they buy
- Modern fitness equipment & maintenance services
- Cloud infrastructure & hosting solutions
- Customer relationship management (CRM) software
- Marketing automation & analytics tools
- Membership management platforms
- Digital signage & entertainment systems
- Security, access control & surveillance technology
Signals to watch
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