PicPay

Overview

PicPay is a Brazilian fintech founded in 2012 and headquartered in São Paulo. Its mission is to simplify money management, shopping, and communication with a suite of innovative financial services. Operating as a two-sided ecosystem for both consumers and merchants, PicPay places a strong emphasis on accessibility and security.

The standout product is its digital wallet, enabling users to send and receive money, pay bills, and shop with ease. Funding options include bank transfers and Brazil's instant payment system PIX. More than 1.5 million merchants accept payments via QR code, supporting a user base of approximately 60 million. PicPay has expanded into lending and credit products and helps drive financial inclusion and empowerment, handling a significant portion of Pix transactions nationwide.

Basic Information

Contact Details

• Website: picpay.com
• LinkedIn: linkedin.com/company/picpay

Key Focus Areas & Initiatives

• Mobile payment solutions
• Digital wallet and instant payment system integration (PIX)
• Lending and credit products
• QR code payments for merchants
• Financial inclusion & empowerment
• Cashback optimization and loyalty programs
• Data-driven marketing and analytics
• Merchant solutions and partnerships
• Secure transactions and financial planning

Technologies Used

• Amazon AWS
• Amazon SES
• Atlassian Cloud
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• ExactTarget
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdSense
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Play
• Google Tag Manager
• Greenhouse.io
• Linkedin Marketing Solutions
• Microsoft Office 365
• Mixpanel
• Mobile Friendly
• MongoDB
• Nginx
• Oracle SPF
• Rackspace MailGun
• Remote
• Route 53
• Ruxit
• Sendgrid
• Teads
• WordPress.org
• YouTube
• dynaTrace

Affiliated Organizations & Regional Branches

• Guiabolso
• BX Blue, uma empresa PicPay