Perpetua

Overview

Perpetua is a cloud-based eCommerce advertising software platform specializing in automation, optimization, and management tools for retail media campaigns across marketplaces like Amazon and Walmart. The platform serves eCommerce sellers, brand owners, media buyers, and agencies, offering features such as campaign creation, bidding automation, performance tracking, and market intelligence reporting.

Founded in 2016 and acquired by Ascential in 2021, Perpetua has been recognized as a G2 Leader multiple times. It provides robust tools for Sponsored Products and Display ads, video advertising, budget management, keyword research, and cross-platform integration, with pricing starting at $250 per month.

Basic Information

Contact Details

• Phone: +1 252-227-7014
• Website: perpetua.io
• LinkedIn: linkedin.com/company/perpetua-labs
• Facebook: facebook.com/perpetualabs
• AngelList: angel.co/perpetua-labs
• Twitter: twitter.com/PerpetuaLabs

Key Focus Areas & Initiatives

• ecommerce growth infrastructure
• marketplace advertising optimization
• market intelligence reporting
• display advertising
• video advertising
• programmatic bidding
• dayparting
• organic rank
• amazon advertising
• amazon ppc
• amazon dsp
• amazon marketing stream
• amazon reporting & analytics
• amazon marketing cloud
• amazon & yahoo editorials
• walmart advertising
• target advertising
• instacart advertising
• influencer marketing
• criteo advertising
• citrus advertising
• ad spend transparency
• marketplace ad intelligence
• ad spend control
• performance measurement tools
• growth automation
• ad spend automation
• marketplace ad reporting
• marketing and advertising
• ad optimization
• ai-driven algorithms
• performance metrics
• customer journey
• brand growth
• ad campaign analytics
• marketplace ad campaigns
• advertising performance
• marketplace optimization
• performance insights
• customer engagement
• marketplace ad tools
• campaign management
• advertising analytics
• marketplace ad insights
• ad automation
• market intelligence reports
• roas optimization
• ad spend efficiency
• marketplace advertising
• market intelligence
• marketplace ad performance
• digital advertising
• market share growth
• digital shelf insights
• ad campaign automation
• advertising workflows
• marketplace ad benchmarking
• performance measurement
• marketplace ads
• b2b
• e-commerce
• conversion-based bidding
• marketplace ad success
• incrementality measurement
• ad performance metrics
• ad automation tools
• enterprise reporting
• ad spend management
• marketplace ad bidding
• ad spend optimization
• marketplace ad optimization
• ad performance tracking
• marketplace ad management
• marketplace ad strategies
• performance analytics
• d2c
• marketplace ad roi
• marketplace ad management tools
• ai-driven bidding
• data analytics
• marketplace ad growth
• ad automation software
• market performance tracking
• marketplace ad analytics
• managed services
• marketplace ad targeting
• multi-channel advertising
• ad campaign optimization
• marketplace ad spend management
• campaign optimization
• retail
• ecommerce advertising
• marketplace ad spend
• smart recommendations
• advertising software
• retail media optimization
• campaign automation
• ad performance
• keyword management
• acos optimization
• budget management
• incremental growth
• automated bidding
• sponsored ads
• ppc analysis
• ad spend measurement
• search insights
• custom reporting
• ad strategy
• targeting algorithms
• advertising engine
• sales tracking
• growth strategies
• market awareness tool
• bid automation
• real-time reporting
• competitive intelligence
• branded advertising
• customer insights
• roi tracking
• campaign creation
• audience targeting
• ad efficiency
• profitability analysis
• ad visibility
• advertising transparency
• conversion tracking
• ppc automation
• ad management tool
• self-paced learning
• ad skill development
• consumer products & retail
• marketing & advertising
• consumers
• information technology & services

Technologies Used

• Amadesa
• Amazon AWS
• Amazon SES
• Appcues
• Bing Ads
• Campaign Monitor
• CloudFlare
• CloudFlare Hosting
• Cloudflare DNS
• Cloudinary
• DoubleClick
• DoubleClick Conversion
• Drift
• GitHub Hosting
• Gmail
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Maps
• Google Play
• Google Tag Manager
• Greenhouse.io
• Hubspot
• Intercom
• Lever
• Linkedin Marketing Solutions
• Microsoft Office 365
• Mobile Friendly
• Netlify
• Open AdStream (Appnexus)
• Outlook
• Postmark
• React Redux
• Remote
• Reviews
• Route 53
• Salesforce
• Segment.io
• SendInBlue
• Stripe
• Thinkific
• Vimeo
• Visual Website Optimizer
• Webflow

Affiliated Organizations & Regional Branches

• Ascential – Part of the Informa Group