People Interactive

Overview

People Interactive is a prominent consumer internet company based in India, dedicated to helping individuals find life partners through digital matchmaking platforms. The company aims to create a premier environment for discovering love and sharing joy, utilizing technology and data to enhance the matchmaking experience.

It operates primarily through two major brands. Shaadi.com, established in 1996, is the flagship brand and the world's largest matrimonial service, having assisted over 6 million people in finding partners and reaching 35 million users globally. Sangam.com is a niche service designed for parents looking for life partners for their children, offering detailed family and background information to support informed decision-making.

People Interactive leverages data science, analytics, and digital marketing to optimize user experience. The company fosters a dynamic, outcome-oriented culture focused on customer satisfaction and data-driven decisions.

Basic Information

Contact Details

• Phone: +91 22 4351 7007
• LinkedIn: linkedin.com/company/people-interactive
• Facebook: facebook.com/peoplegroup
• Twitter: twitter.com/people_group

Key Focus Areas & Initiatives

• Matrimonial services
• Technology-driven matchmaking
• Performance marketing
• Data science and analytics
• Digital marketing
• Frontend & backend development
• E-commerce
• Innovation culture
• Customer impact and satisfaction
• Digital brand creation
• Business growth strategies
• Digital transformation
• Product management
• Leadership development
• Market disruption
• Work and employee culture

Technologies Used

• AI
• Amazon AWS
• Bootstrap Framework
• CloudFlare Hosting
• Cloudflare DNS
• Data Analytics
• Gmail
• Google Analytics
• Google Apps
• Google Font API
• Google Tag Manager
• Gravity Forms
• Mobile Friendly
• Outlook
• Remote
• Route 53
• WordPress.org
• YouTube

Affiliated Organizations & Regional Branches

• Shaadi.com
• Sangam.com