ORRA Fine Jewellery

Overview

Founded in 1888 in Mumbai, this leading Indian jewellery retail chain has built a legacy of craftsmanship by blending traditional techniques with modern design. With a network spanning approximately 86 to 95 stores across 39 to 40 cities, the brand is renowned for its commitment to quality and design innovation, offering a diverse range of 100% certified diamond and gold jewellery, including BIS Hallmarked 22kt gold and PT 950 platinum.

The company curates distinctive collections such as the Aekta The Wedding Collection, Solis Collection, Crown Star Collection, and the ASTRA range, catering to both everyday elegance and special occasions. Through customer-focused policies like 7-day returns and lifetime exchange/buyback, a dedication to responsible sourcing, and design leadership from five global centers, it continues to expand its retail presence and enhance the online shopping experience.

Basic Information

Contact Details

• Phone: +91 22 3061 7777
• Website: orra.co.in
• LinkedIn: linkedin.com/company/orra-fine-jewellery

Key Focus Areas & Initiatives

• Jewellery
• Diamond jewellery
• Platinum jewellery
• Gold jewellery
• Solitaires
• Bridal jewellery
• Design innovation
• BIS hallmarked gold
• Luxury brand India
• Heritage craftsmanship
• Wedding collection
• Responsible sourcing
• Certified diamonds & gold
• Customer satisfaction policies
• Online shopping and e-commerce
• Exclusive collections

Technologies Used

• Adobe Marketing Cloud
• Amazon AWS
• Amazon CloudFront
• Amazon Elastic Load Balancer
• Amazon SES
• Amplitude
• CloudFlare
• Magento
• Magento 2 Community
• Microsoft Office 365
• Outlook
• Salesforce