Operative | Company Profile - Revenue, Headcount, Tech Stack, Contacts
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Overview
Operative is a software company based in New York City, specializing in advertising and media management solutions for premium media companies worldwide. Founded in 2000, it offers a cloud-native, SaaS-based platform that automates and optimizes various ad operations, including digital and linear advertising, content rights management, reporting, and subscription workflows. The platform processes over $33 billion in advertising revenue annually and supports convergence across digital, linear, and advanced TV platforms.
The company provides a range of products, including tools for advertising management, content and rights management, reporting and insights, and subscription management. Operative features an upcoming AI assistant named "Adeline" to enhance its media solutions. In addition to its software offerings, Operative delivers professional and managed services, such as campaign management consultancy and business process consulting, to meet clients' operational needs. With over 300 clients in more than 25 countries, it is a trusted partner for major global media companies and broadcasters.
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| xx | $94278 | 19 | Private | - | 2569 | xxxxxxxxx |
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