Operative | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Operative | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated November 5, 2025
Public ProfileLinkedInLinkedIn Profile

Operative is a software company based in New York City, specializing in advertising and media management solutions for premium media companies worldwide.

Employees591
Revenue$195.9M

Industry & Market

Primary Industry
information technology & services
All Industries
information technology & servicescomputer software
Location
New York, New York, United States

Funding Information

Annual Revenue
$195,900,000
Publicly traded company

Headcount Distribution

Total Employees
591
Departments
19

By Department

Department Breakdown

Engineering
Operations
Support
Education
Consulting
Product Management
Others

Keywords & Focus Areas

advertising business managementcampaign managementad traffickingad servingrevenue & yield managementadvertising technologydigital advertisinglinear advertisingcontent rightssoftwareaerospacedronesinformation technologysoftware developmentmedia sales workflowsmedia sales platformweb search portals, libraries, archives, and other information servicesmedia workflow platformautomationadvertising management+10 more
30 total keywords

Overview

Operative is a software company based in New York City, specializing in advertising and media management solutions for premium media companies worldwide. Founded in 2000, it offers a cloud-native, SaaS-based platform that automates and optimizes various ad operations, including digital and linear advertising, content rights management, reporting, and subscription workflows. The platform processes over $33 billion in advertising revenue annually and supports convergence across digital, linear, and advanced TV platforms.

The company provides a range of products, including tools for advertising management, content and rights management, reporting and insights, and subscription management. Operative features an upcoming AI assistant named "Adeline" to enhance its media solutions. In addition to its software offerings, Operative delivers professional and managed services, such as campaign management consultancy and business process consulting, to meet clients' operational needs. With over 300 clients in more than 25 countries, it is a trusted partner for major global media companies and broadcasters.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
XX
Number of employees in the engineering department
Sales Team
$XX
Number of employees in the sales department
Marketing
XX
Number of employees in the marketing department
Founded
XXXX
Year the company was founded
Revenue
$XXX,XXX,XXX
Total revenue of the company
Total Funding
$XXX M
Total funding of the company
Market Cap
$XXX,XXX
Market cap of the company

Get Complete Company Metrics

Dive deeper into employee structure, funding, revenue, and key performance indicators all in one place.

Start For Free

Contact

Company
Operative
Headquarters
530 Fifth Avenue, 19th Floor, New York, NY 10036, US
Founded
2000
Languages
English
Industry
information technology & services

Technology Stack

Analytics & Tracking

Google Tag Manager

Social & Marketing

Linkedin Marketing Solutions

Database & Backend

Not found

Cloud & Infrastructure

Google Cloud Hosting

Productivity

Not found

Compare similar companies to Operative

Compare insights from companies similar to Operative, focusing on performance, financial data, growth rates, and unique benchmarks to identify key industry trends and opportunities.

Company NameRevenueNo. of EmployeesTypeFundingFounded InTop Executive
xxxxxx
$15683113Private-3179
xx
xxxxxxxx
$7073314Private-8940
xxxxxxxxx
xxxxx
$89556Private-9098
xx
xxxxx
$7565780Private-724
xxxxxxxxx
xxxxxxxxx
$7602781Private-7542
xxxxx

Discover Similar Companies Instantly

Explore detailed insights and analysis on companies related to your search.

Start For Free

Turn this profile into a pipeline

Find decision makers, more insights and contact information about this company on Bitscale

Start For Free

Schedule your demo now!

See how BitScale can supercharge your outbound sales in a 30-minute demo

Start for Free