OpenX

Overview

OpenX is an independent programmatic advertising technology company founded in 2008, based in Pasadena, California, with additional offices in New York, Tokyo, London, and Kraków. The company specializes in supply-side platform (SSP) services, helping premium publishers efficiently monetize their digital inventory while providing advertisers with high-quality audience reach through data-driven targeting and identity solutions.

The company operates a cloud-based ad exchange platform on the Google Cloud Platform, enhancing performance and scalability. Its platform supports real-time bidding and programmatic transactions, ensuring efficient monetization for publishers and effective audience targeting for advertisers. Key offerings include advanced data and identity targeting solutions, and enhanced publisher management tools following strategic acquisitions. OpenX is committed to building a fair advertising ecosystem, with a strong focus on transparency, data-driven decision-making, and compliance with privacy regulations.

Basic Information

Contact Details

• Phone: +1 626-466-1141
• Website: openx.com
• LinkedIn: linkedin.com/company/openx

Key Focus Areas & Initiatives

• Advertising technology
• Yield optimization
• Ad serving
• Ad exchange
• SSP (supply-side platform)
• Mobile
• Header bidding
• GCP (Google Cloud Platform)
• Ad tech
• Enterprise software
• SaaS
• Big data
• Software
• Consumer internet
• Information technology
• Internet
• B2B
• Data-driven targeting
• Identity solutions
• Transparency & privacy compliance

Technologies Used

• AI
• Amazon SES
• Atlassian Cloud
• Backbone JS Library
• CloudFlare CDN
• CloudFlare Hosting
• Gmail
• Google Analytics
• Google Apps
• Google Font API
• Google Tag Manager
• Hotjar
• Hubspot
• Linkedin Marketing Solutions
• Marketo
• Microsoft Office 365
• Mobile Friendly
• Remote
• Salesforce Service Cloud
• Vimeo
• Wistia
• WordPress.org

Affiliated Organizations & Regional Branches

• JumpTime
• PubNation
• Mezzobit Inc.