ONNIT

Overview

Founded in 2010 by Aubrey Marcus in Austin, Texas, this health and wellness company is dedicated to achieving "total human optimization" by addressing both physical and cognitive performance. The company offers a broad range of science-driven nutritional supplements, functional foods, fitness equipment, and educational resources designed to support overall wellbeing.

Among its flagship products is Alpha BRAIN, a nootropic formulated to boost memory, focus, and mental clarity. The company's diverse product line includes supplements and fitness gear, all manufactured with high-quality, natural ingredients subjected to third-party testing for purity. Through its online Academy, the company provides exercise routines and lifestyle guidance for athletes, fitness enthusiasts, and individuals seeking cognitive and physical enhancement. Its early sponsorship of Joe Rogan's podcast and acquisition by Unilever in 2021 underscore its prominence in the wellness market.

Basic Information

Contact Details

• Phone: +1 855-666-4899
• Website: onnit.com
• LinkedIn: linkedin.com/company/onnit-labs

Key Focus Areas & Initiatives

• Nutrition
• Fitness
• Human optimization
• Health
• Wellness & fitness services
• Health optimization
• Wellness
• Supplements
• Nootropics
• Cognitive enhancement
• Fitness programs
• Holistic health
• Brain function
• Workout performance
• Nutritional supplements
• Earth-grown nutrients
• Performance optimization
• Mental well-being
• Physical fitness
• Spiritual health
• Customer-centric
• Subscription service
• Autoship
• Community support
• Educational content
• Transparency
• Science-backed
• Fitness equipment
• Kettlebells
• Digital fitness programs
• Total human optimization
• Customer reviews
• Health-conscious
• Male demographic
• Age 25-34
• Affiliate marketing
• Celebrity endorsements
• Global reach
• Convenience
• Savings
• Product bundles
• Immune support
• Digestive health
• Mood balance
• Energy boosters
• Athletic performance
• Personal growth
• Flow state
• Lifestyle improvement
• Brain supplements
• Focus supplements
• Memory support
• Alpha BRAIN
• Performance nutrition
• Mood support
• Mental clarity
• Pre-workout supplements
• Muscle endurance
• Ergogenic aids
• Daily support
• Immune health
• Plant-based protein
• Whey protein
• Creatine
• Nitric oxide
• Sports performance
• Home workouts
• Wellness programs
• Sleep aids
• Melatonin spray
• Essential nutrients
• Vitamin D
• Omega-3 supplements
• Joint health
• Krill oil
• Brain health
• Energy production
• Stress relief
• Yoga mats
• Personal training
• Fitness apparel
• Mental processing
• Product subscriptions
• Free shipping
• Money-back guarantee
• Government certified
• Vegetarian supplementation
• Gluten-free options
• Subscription services
• Nutrient absorption
• Functional nutrition
• Health and wellness
• B2B
• B2C
• E-commerce
• D2C
• Services
• Personal health
• Health care
• Hospital & health care
• Marketing & advertising
• Personal coaching
• Consumer Internet
• Consumers
• Internet
• Information technology & services

Technologies Used

• Gmail
• Google Apps
• Microsoft Azure Hosting
• Microsoft Office 365
• Outlook
• React Redux
• Remote
• Reviews
• Segment.io
• Thinkific
• Zendesk

Affiliated Organizations & Regional Branches

• Korrect Fitness