Nykaa | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Nykaa is an Indian e-commerce and retail company that specializes in beauty, cosmetics, fashion, wellness, and lifestyle products.
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Overview
Nykaa is an Indian e-commerce and retail company that specializes in beauty, cosmetics, fashion, wellness, and lifestyle products. Founded in 2012 by Falguni Nayar, it has grown from a small online platform into one of India's largest beauty destinations. The company operates on an inventory-led model, stocking products directly from manufacturers to ensure quality and authenticity. It has expanded into a hybrid omni-channel model, offering online sales through its website and app, as well as physical stores.
With a catalogue of over 100,000 genuine products from more than 850 brands, Nykaa offers a wide range including makeup, skincare, hair care, fragrances, apparel, and personal care items. It also provides expert tips, videos, and experiential events such as Nykaaland, India's first beauty festival. The company's focus on curated products and customer experience has driven significant growth, including plans to expand its offline presence to 180 stores by 2024.
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