Nykaa

Overview

Nykaa is an Indian e-commerce and retail company that specializes in beauty, cosmetics, fashion, wellness, and lifestyle products. Founded in 2012 by Falguni Nayar, it has grown from a small online platform into one of India's largest beauty destinations. The company operates on an inventory-led model, stocking products directly from manufacturers to ensure quality and authenticity. It has expanded into a hybrid omni-channel model, offering online sales through its website and app, as well as physical stores.

With a catalogue of over 100,000 genuine products from more than 850 brands, Nykaa offers a wide range including makeup, skincare, hair care, fragrances, apparel, and personal care items. It also provides expert tips, videos, and experiential events such as Nykaaland, India's first beauty festival. The company's focus on curated products and customer experience has driven significant growth, including plans to expand its offline presence to 180 stores by 2024.

Basic Information

Contact Details

• Phone: +91 92222 01010
• Website: nykaa.com
• LinkedIn: linkedin.com/company/nykaa-com

Key Focus Areas & Initiatives

• Beauty and wellness innovation
• Omnichannel retail strategy and experience
• Content-driven engagement and marketing
• Personalized beauty advice and services
• Curated and authentic brand offering
• Market leader in the Indian beauty and fashion e-commerce sector
• Luxury beauty and wellness products
• Digital tools for beauty consultation
• Sustainability in retail operations
• Expansion of offline and online retail network

Technologies Used

• .NET
• 3M 360 Encompass - Health Analytics Suite
• ABAP
• AI
• AWS Trusted Advisor
• Adform DMP
• Adobe Creative Suite
• Adobe Marketing Cloud
• Adobe Media Optimizer
• Akamai
• Amazon AWS
• Amazon SES
• AppsFlyer
• Aruba Wireless Access Points
• Backbone JS Library
• Bing Ads
• Board
• CleverTap
• Click
• Criteo
• DoubleClick
• DoubleClick Floodlight
• Facebook
• Facebook Login (Connect)
• FortiGate SWG
• Frame
• Gem
• Gmail
• Google
• Google Analytics
• Google Analytics Ecommerce Tracking
• Google Apps
• Google Cloud
• Google Cloud Data Loss Prevention
• Google Tag Manager
• Grafana
• IBM ILOG CPLEX Optimization Studio
• ISO+™
• Instagram
• Juniper Networks SRX-Series Firewalls
• Keras
• Kibana
• MLflow
• Mailchimp Mandrill
• McAfee Total Protection for Data Loss (DLP)
• Metabase
• Microsoft Active Directory Federation Services
• Microsoft Azure Monitor
• Microsoft Excel
• Microsoft Office
• Microsoft PowerPoint
• Milvus
• Mimecast
• Mint
• Mixpanel
• MoEngage
• Mobile Friendly
• Netskope
• Netskope Cloud Access Security Broker (CASB)
• New Relic
• NewsCred
• Omniture (Adobe)
• Oracle Data Masking and Subsetting
• Paytm
• Pinecone
• Pipedrive
• Power Query
• PowerBI Tiles
• Proofpoint
• Proofpoint CASB
• Python
• Qualys Penetration Testing
• R
• REST
• RISE with SAP
• React Redux
• Route 53
• SAP BTP for Spend Management
• SAP Fiori
• SAP Solution Manager
• SHL
• SQL
• Salesforce
• SentenceTransformers
• Siemens PROFIBUS
• Slack
• SocialBakers
• Tableau
• Taboola Newsroom
• Tenable Nessus
• Tenable Security Center
• TensorFlow
• Twitter Advertising
• VMware SD-WAN
• WebEngage
• YouTube
• Zendesk
• Zivver Email Encryption
• Zscaler
• Zscaler ZTNA
• reCAPTCHA

Affiliated Organizations & Regional Branches

• LBB (Little Black Book)
• Nykaaman DUMMY
• Earth Rhythm
• Dot & Key Skincare
• NykaaFashion