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Numerator | Company Profile - Revenue, Headcount, Tech Stack, Contacts

10/29/2025

Contact Information

👤
Numerator
🏢
Numerator
📍
24 E. Washington St., Suite 1200, Chicago, Illinois 60602, US

Industry & Market

Primary Industry
market research
All Industries
market researchmarketing & advertising
Location
Chicago, Illinois, United States

Company Metrics

👥Total Employees
1,068
⚙️Engineering
195
💼Sales Team
82
📈Marketing
24
📅Founded
2018
💰Revenue
238M
Alexa Ranking#79740

Funding Information

Annual Revenue
$238,000,000
Publicly traded company

Headcount Distribution

Total Employees
1,068
Departments
19

By Department

Department Breakdown

Data Science
Engineering
Consulting
Operations
Sales
Support
Others

Technology Stack

Email & Communication

Gmail
Total: 11 technologies

Keywords & Focus Areas

promotional & creative tracking & monitoringpromotional effectivenessshopper insightsconsumer insightspurchase analyticsretailer insightscategory managementconsumer data analyticsshopping behaviordigital consumer profilingconsumer panel dataomnichannel consumer dataweb search portals, libraries, archives, and other information servicesdigital consumer behavior trackingconsumer segmentationretail market insightsdigital panelconsumer profiling for cpgdigital consumer insightspromotions analysis+10 more
30 total keywords

Numerator

Overview

Numerator is a data and technology company focused on transforming the market research industry with first-party, consumer-sourced data. It helps businesses understand their customers and discover growth opportunities by providing deep insights into consumer behavior across various retail channels.

The company combines proprietary data from a digital panel of over one million U.S. consumers with advanced technology to deliver actionable insights quickly. Numerator's offerings include product insights, growth and loyalty analytics, new product launch evaluation, and detailed consumer profiles. It tracks over 44,000 retailers and captures more than 2 billion shopping trips, ensuring comprehensive market visibility. Their diverse clientele includes over half of the Fortune 100 companies, supported by a leadership team with extensive experience in consumer packaged goods, retail, and technology.

Basic Information

Industry market research
Founded 2018
Revenue 238M
Headquarters 24 E Washington St, Suite 1200, Chicago, Illinois 60602, United States
Parent Organization Kantar
Alexa Ranking 79740

Contact Details

Key Focus Areas & Initiatives

  • Promotional & creative tracking & monitoring
  • Promotional effectiveness
  • Shopper insights
  • Consumer insights
  • Purchase analytics
  • Retailer insights
  • Category management
  • Consumer data analytics
  • Shopping behavior
  • Digital consumer profiling
  • Consumer panel data
  • Omnichannel consumer data
  • Consumer segmentation
  • Retail market insights
  • Digital panel
  • Consumer profiling for CPG
  • Digital consumer insights
  • Promotions analysis
  • Digital consumer data
  • Retail consumer insights
  • Retail analytics
  • Market research technology
  • Consumer behavior measurement tools
  • Business intelligence
  • Consumer data platform
  • Promotions tracking
  • Consumer behavior insights
  • Consumer journey analytics
  • Consulting
  • Market intelligence
  • First-party data
  • Real-time data
  • Data science
  • Omnichannel analytics
  • Consumer insights platform
  • Data analytics
  • Advertising effectiveness

Technologies Used

  • AI
  • Amazon SES
  • DNS Made Easy
  • Drupal
  • Gmail
  • Google Apps
  • Marketo
  • Microsoft Office 365
  • Pantheon
  • Postmark
  • Remote

Affiliated Organizations & Regional Branches

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