Novig

Overview

Novig is a New York-based company founded in 2021 that operates a commission-free sports betting exchange. It allows users to bet directly against friends or the market, eliminating traditional sportsbooks and their associated fees. This peer-to-peer model creates a more efficient and profitable betting experience by removing hidden fees and biased odds.

The platform is built on quantitative research and high-frequency trading techniques, appealing particularly to high-frequency bettors. Novig offers a sports betting app that launched in Colorado, providing a unique commission-free experience. The company focuses on transparency, allowing bettors to set their own odds in a secure marketplace. Since its public launch in September 2024, Novig has rapidly grown to become the leading sports prediction market in the U.S., achieving significant trading volume milestones. With strong investor backing, including an $18 million Series A round, Novig is committed to democratizing sports betting and reshaping the industry by transitioning to a full exchange model in the future.

Basic Information

Industry	sports
Founded	2021
Revenue	2M
Headquarters	169 Madison Ave, #2199, New York, NY 10016, United States

Contact Details

Key Focus Areas & Initiatives

spectator sports
sports analytics
market transparency
gaming platforms
set your own odds
cash sweepstakes
fair odds
competitive odds
odds setting
betting exchange
betting rewards
liquidity trading
fair market
sports prediction platform
no house cut
betting without house edge
sports odds
prediction market
no-vig odds
community trading
odds customization
peer-to-peer prediction market
peer-to-peer trading
transparent odds
real-time market data
peer-to-peer sports betting
dynamic odds
user-controlled betting
sweepstakes betting
user-generated odds
user trading
sports trading platform
no fees
prediction markets
sports betting
market liquidity
online sports betting
liquidity pools
sports prediction exchange
market maker
real cash prizes
user empowerment
sports trading
b2c
d2c
services
all other amusement and recreation industries
risk management

Technologies Used

AI
Amazon AWS
Android
Data Analytics
Discord
Facebook Custom Audiences
Facebook Login (Connect)
Facebook Widget
Gmail
Google Apps
Google Tag Manager
Greenhouse.io
Mobile Friendly
React Native
Remote
Render
Route 53
Twitter Advertising
Webflow

Novig | Company Profile