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Nothing Bundt Cakes | Company Profile

12/16/2025

Contact Information

πŸ‘€
Nothing Bundt Cakes
🏒
Nothing Bundt Cakes
πŸ“
5005 Lyndon B Johnson Fwy, Suite 600, Dallas, Texas 75244, US

Industry & Market

Primary Industry
food & beverages
Location
Dallas, Texas, United States

Company Metrics

πŸ‘₯Total Employees
347
βš™οΈEngineering
13
πŸ’ΌSales Team
58
πŸ“ˆMarketing
56
πŸ“…Founded
1997
πŸ’°Revenue
750M
Alexa Ranking#108824

Funding Information

Annual Revenue
$750,000,000
Publicly traded company

Headcount Distribution

Total Employees
347
Departments
19

By Department

Department Breakdown

Business Development
Sales
Marketing
Operations
Support
Media And Commmunication
Others

Technology Stack

Analytics & Tracking

Google Tag ManagerYahoo Analytics

Social & Marketing

Adobe Marketing CloudFacebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdWords ConversionGoogle Dynamic RemarketingLinkedin Marketing Solutions

Development

Bootstrap Framework

Video & Media

Vimeo

Email & Communication

Outlook
Total: 45 technologies

Keywords & Focus Areas

dessertweddingscakebusiness to businessgiftscorporate giftsfood & beverage servicesb2cfranchise operationse-commerceparty accessoriesbundtinisgluten-free cakescream cheese frostingretail bakerybread and bakery product manufacturinghandcrafted cakesbundt cakestiered bundt cakescake flavors+10 more
30 total keywords

Nothing Bundt Cakes

Overview

Founded in 1997 by Dena Tripp and Debbie Shwetz in Las Vegas, this specialty bakery has grown to become the largest specialty cake company in the United States, with over 600 locations across more than 40 states and Canada. The company specializes in handcrafted Bundt cakes made with high-quality ingredients such as real eggs, butter, and cream cheese, all topped with their signature cream cheese frosting.

The company’s product line features a variety of cake sizes and flavors, including mini options and larger cakes designed for special occasions. Cakes can be personalized with handcrafted decorations for celebrations. Operating primarily through franchise locations, the brand emphasizes a family-oriented experience and joyful customer engagement. It has achieved significant growth, surpassing $750 million in sales, with aspirations to reach $1 billion by 2027.

Basic Information

Industry food & beverages
Founded 1997
Revenue $750M
Headquarters 5005 LBJ Fwy, Dallas, Texas 75244-6100, United States
Languages English
Parent Organization Roark Capital
Alexa Ranking 108824

Contact Details

Key Focus Areas & Initiatives

  • Dessert
  • Weddings
  • Cake
  • Business to business
  • Gifts
  • Corporate gifts
  • Food & beverage services
  • B2C
  • Franchise operations
  • E-commerce
  • Party accessories
  • Bundtinis
  • Gluten-free cakes
  • Cream cheese frosting
  • Retail bakery
  • Bread and bakery product manufacturing
  • Handcrafted cakes
  • Bundt cakes
  • Tiered bundt cakes
  • Cake flavors
  • Cake delivery
  • Brand awareness
  • Gift options
  • D2C
  • Custom cakes
  • Limited-time flavors
  • Community
  • Online ordering
  • Food and beverage retail
  • Party supplies
  • Seasonal flavors
  • Bundtlets
  • Customer experience
  • Gifting cakes
  • Celebration cakes
  • Retail
  • Franchise system
  • Mini bundt cakes
  • Birthday cakes
  • Holiday desserts
  • Personal bundt cakes
  • Specialty cakes
  • Gift-wrapped cakes
  • Franchise opportunities
  • Chocolate and vanilla flavors
  • Packaged desserts
  • Events catering
  • Dessert catering
  • Cake accessories
  • Party decorations
  • Cake serving packs
  • Joyful celebrations
  • Dessert parties
  • Cake promotions
  • Cake apps
  • Bakery locations
  • Sweet cravings
  • Cake cravings
  • Special occasions
  • Catering solutions
  • Sweet indulgences
  • Wedding cakes
  • Customized desserts
  • Pumpkin spice cakes
  • Red velvet cakes
  • Chocolate chip cakes
  • Cinnamon desserts
  • Raspberry desserts
  • Carrot cakes
  • Vanilla cakes
  • Seasonal desserts
  • Sweet gifts
  • Gift cakes
  • Fundraising cakes
  • Unique cake designs
  • Cake shop promotions
  • Consumer products & retail
  • Food & beverages
  • Consumer goods
  • Consumers
  • Consumer internet
  • Internet
  • Information technology & services
  • Communities
  • Food & beverage retail
  • Bakeries
  • Cupcakes
  • Desserts
  • Food

Technologies Used

  • 7shifts
  • AdRoll
  • Adobe Marketing Cloud
  • Adobe Media Optimizer
  • Amadesa
  • Amazon AWS
  • AppNexus
  • Atlassian Cloud
  • Bing Ads
  • Bootstrap Framework
  • Cedexis Radar
  • DoubleClick Floodlight
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Fastly CDN
  • Freshdesk
  • Google AdWords Conversion
  • Google Dynamic Remarketing
  • Google Font API
  • Google Maps
  • Google Maps (Non Paid Users)
  • Google Places
  • Google Play
  • Google Tag Manager
  • Linkedin Marketing Solutions
  • Magento
  • Magento 2 Enterprise
  • Magento Enterprise
  • Microsoft Application Insights
  • Mobile Friendly
  • Monetate
  • New Relic
  • OneTrust
  • Outlook
  • Remote
  • RocketFuel
  • Sendgrid
  • The Trade Desk
  • Toast
  • UltiPro
  • Vimeo
  • Yahoo Ad Manager Plus
  • Yahoo Analytics
  • reCAPTCHA

Affiliated Organizations & Regional Branches

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