NextRoll

Overview

NextRoll is a marketing and data technology company based in San Francisco, California. Founded in 2007, it has developed machine learning-powered platforms that assist businesses in accelerating growth. The company serves tens of thousands of clients globally, providing data-driven marketing solutions through its three main business units: AdRoll, RollWorks, and NextRoll Platform Services.

AdRoll focuses on growth marketing for direct-to-consumer and ecommerce businesses, while RollWorks offers account-based marketing solutions for B2B teams. NextRoll Platform Services provides a platform-as-a-service for consumer and merchant marketplaces. The company has received industry recognition, including being named a Visionary in the Gartner 2024 Magic Quadrant for Account-Based Marketing Platforms.

Basic Information

Contact Details

• Phone: +1 415-236-3956
• Website: nextroll.com
• LinkedIn: linkedin.com/company/nextroll

Key Focus Areas & Initiatives

• Advertising technology
• Marketing technology
• Data technology
• SaaS marketing
• Email marketing
• Enterprise software solutions
• Consumer internet services
• Cookieless bidding engine
• Google Topics API integration
• Third-party data integration
• AWS cloud services
• Privacy sandbox integration
• Industry standards in adtech
• B2B marketing
• Audience activation in privacy sandbox
• Industry-wide adtech solutions
• Identity resolution in cookieless world
• Advertising agencies collaboration
• Cookieless ad bidding models
• Cloud-based marketing platform
• Data pipelines
• Privacy-first marketing strategies
• Customer journey mapping
• Marketing automation
• Brand awareness campaigns
• Customer targeting
• Privacy compliant advertising
• Real-time data processing
• Cookie-less advertising
• Data platforms
• Cross-device graph and tracking
• Customer engagement initiatives
• Data-driven marketing
• Open-source data libraries
• Account-based marketing
• Display advertising
• Lead generation
• Machine learning models for adtech
• Predictive modeling and analytics
• Digital advertising automation
• Personalized and contextual targeting
• Privacy-first measurement tools
• Multi-channel marketing
• CTV advertising
• Programmatic advertising
• Fraud detection
• Audience segmentation
• Privacy-preserving data activation
• Market data ingestion pipelines
• Growth marketing
• Retargeting
• Data privacy compliance
• Analytics and insights
• Dynamic campaigns and user acquisition
• Automated marketing solutions
• Ad campaign optimization and measurement
• Consumer insights
• Business growth strategies
• Big data and data-driven insights
• Hybrid work model and flexible work culture
• Diversity in tech and community involvement
• Industry standards contribution

Technologies Used

• AdRoll
• AddThis
• Amazon AWS
• Amazon SES
• Atlassian Cloud
• Cloudflare DNS
• Drift
• Fastly CDN
• Gmail
• Google Analytics
• Google Apps
• Google Font API
• Google Tag Manager
• HeapAnalytics
• Highspot
• Marketo
• Mobile Friendly
• Nginx
• Rackspace MailGun
• Remote
• Segment.io
• Slack
• Varnish
• Wistia
• Zendesk

Affiliated Organizations & Regional Branches

• AdRoll