Newsela

Overview

Newsela is an education technology company founded in 2013 by Matthew Gross and Dan Cogan-Drew. The organization focuses on enhancing K-12 literacy and instruction by providing nonfiction content adapted to multiple reading levels. This enables teachers to engage students with diverse abilities across subjects like English Language Arts, social studies, and science. Newsela aims to ignite a love of learning through real-world connections, serving 90% of U.S. K-12 schools and reaching over 25 million users.

The platform offers daily news articles from trusted sources, published at five reading levels for grades 3-12. Features include quizzes, interactive assessments, and a suite of instructional tools that support teachers and motivate students. Key partnerships with content providers such as Scientific American and HowStuffWorks ensure access to high-quality, standards-aligned materials. In 2023, Newsela expanded its offerings by acquiring Generation Genius, introducing real-world STEM education through science videos used in elementary schools.

Basic Information

Contact Details

• Phone: +1 917-576-0932
• Website: newsela.com
• LinkedIn: linkedin.com/company/newsela

Key Focus Areas & Initiatives

• K12 education
• Instructional content
• Adaptive learning
• Literacy improvement
• Assessment-driven instruction
• Digital content delivery
• Media literacy education
• Student engagement analytics
• Assessment integration
• Differentiated instruction
• Teacher support tools
• Educational resources
• Fake news detection
• Media literacy and information literacy
• Personalized instruction
• Learning personalization
• Student performance tracking
• Content customization
• Digital literacy
• Authentic texts
• Curriculum alignment
• Learning analytics
• Edtech innovation
• Educational technology
• Curriculum support
• Real-world content
• Learning outcomes
• Media literacy skills
• School districts
• Media literacy and digital citizenship
• Learning outcomes improvement
• Adaptive reading platform
• K-12 educational platform
• Media literacy curriculum
• Educational partnerships

Technologies Used

• AI
• Amazon AWS
• Amazon SES
• Appcues
• Atlassian Cloud
• Backbone JS Library
• CSS
• Chart.Js
• Drift
• Flask
• Gainsight
• Gmail
• Gong
• Google AlloyDB for PostgreSQL
• Google Apps
• Google Cloud BigQuery
• Google Cloud Spanner
• Google Sheets
• HTML Pro
• Javascript
• Marketo
• Microsoft Excel
• Python
• React
• React Redux
• Remote
• Route 53
• SQL
• SalesLoft
• Salesforce
• Salesforce CPQ
• Slack
• Tableau
• TypeScript
• WebCube

Affiliated Organizations & Regional Branches

• Formative Ventures
• Generation Genius, Inc.
• Formative