New Benefits | Company Profile - Revenue, Headcount, Tech Stack, Contacts

New Benefits is a privately held company based in Dallas, Texas, founded in 1990 by CEO Joel Ray. The company specializes in providing innovative, non-insured benefit solutions and services to a variety of clients, including associations, insurance companies, banks, credit unions, and employer groups across the United States.

Initially known for its national network of discount optical providers under the brand Coast to Coast Vision™, the company has expanded its offerings to include over 40 products related to medical, wellness, financial, travel, and lifestyle needs. It pioneered the concept of multiple benefits on a single membership card and promotes services such as Teladoc and LifeLock. Beyond product aggregation, New Benefits offers compliance management, marketer training, and technology platforms including mobile and web portals. Serving over 4,000 groups and millions of members, its focus is on simplifying benefits delivery and maximizing client return on investment.