National Basketball Association (NBA)

Overview

The National Basketball Association (NBA) is a professional basketball league in North America, established in 1949 through the merger of the Basketball Association of America and the National Basketball League. The league has grown to include 30 teams, with 29 based in the U.S. and one in Canada. It features a structured format divided into Eastern and Western Conferences, each containing three divisions.

The NBA's main offering is its basketball league, which includes an 82-game regular season, playoffs, and All-Star events. Known for its global reach, it broadcasts games across various media platforms and emphasizes community engagement through initiatives like NBA Cares and the Jr. NBA, as well as talent development via the NBA G League. The NBA has a rich history, marked by iconic players and notable innovations, including the introduction of the three-point line.

Basic Information

Contact Details

• Phone: +1 504-593-4700
• Website: nba.com
• LinkedIn: linkedin.com/company/national-basketball-association

Key Focus Areas & Initiatives

• basketball
• sports
• entertainment
• live events
• programming
• spectator sports
• brand licensing
• youth development
• b2c
• event management
• social media marketing
• team management
• player statistics
• international expansion
• sports league
• jr. nba
• professional basketball
• sports sponsorships
• sports marketing
• league schedule
• non-profit
• live broadcasts
• digital platforms
• basketball competitions
• global fan engagement
• nba cares
• content creation
• team branding
• broadcast rights
• merchandising
• sports apparel
• nba
• media and entertainment
• fan experience
• fan apps
• nba g league
• sports broadcasting
• b2b
• player performance analytics
• fan engagement
• game analytics
• esports integration
• sports sponsorship
• services
• e-commerce
• media distribution
• media rights
• apparel
• d2c
• retail
• media content
• merchandise licensing
• fan base
• digital innovation
• streaming platforms
• digital content
• video game licensing
• virtual fan experiences
• sports data analytics
• sports technology
• global broadcasting
• community outreach
• collectibles
• international player recruitment
• community programs
• sports entertainment
• social justice initiatives
• interactive apps
• player tracking technology
• sports and recreation
• dance companies
• league operations
• player tracking
• virtual reality
• merchandise sales
• global sports
• analytics
• teams
• players
• scores
• stats
• tickets
• standings
• transactions
• draft
• league pass
• live coverage
• fantasy
• free agent tracker
• power rankings
• game recap
• highlights
• season schedule
• all-star game
• playoffs
• mvp
• weekly stats
• historical stats
• dunk score
• lineups
• audio guide
• auctions
• nba shop
• custom jerseys
• betting analysis
• g league
• basketball events
• international games
• experience
• media central
• team rosters
• watch guide
• sports apps
• live streaming
• sports news
• player stats
• advanced metrics
• game schedules
• player profiles
• game analysis
• basketball trivia
• education
• distribution
• consumer products & retail
• events services
• consumer internet
• consumers
• internet
• information technology & services
• marketing & advertising
• nonprofit organization management

Technologies Used

• ADP SmartCompliance®
• AI
• AWS SDK for JavaScript
• Ad Unit 320 x 50
• Ad Unit 728 x 90
• Adobe Creative Suite
• Adobe Marketing Cloud
• Adobe Photoshop
• Akamai
• Akamai DNS
• AngularJS
• Atlassian Cloud
• Bluekai
• Bootstrap Framework
• CSS
• Centro
• Chartbeat
• Coinbase
• Digital Ocean Spaces
• DoubleClick
• Drupal
• Eloqua
• Esri Reports
• Facebook
• Facebook Conversion Tracking
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Flashtalking
• Formstack
• Git
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Font API
• Google Sheets
• Google Tag Manager
• Greenhouse.io
• Instagram
• IoT
• Krux
• LEAP
• Leadfeeder
• Marketo
• Microsoft Dynamics 365 Marketing
• Microsoft Excel
• Microsoft Office
• Microsoft Office 365
• Microsoft PowerPoint
• Mobile Friendly
• Multilingual
• NTENT
• New Relic
• Omniture (Adobe)
• OneTrust
• Oracle Analytics Cloud
• Outlook
• Qualtrics
• React Redux
• Reddit for business
• Responsys
• Rise
• SAP
• SS&C
• Salesforce
• Segment.io
• SiteScout
• Slack
• Smart AdServer
• Snapchat
• StackAdapt
• SuccessFactors (SAP)
• The Trade Desk
• ThreatMetrix
• TikTok
• Twitter Advertising
• Typekit
• VueJS
• WebOffice
• Webflow
• WordPress.org
• Workday
• X
• YouTube
• Zendesk
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Infinite Basketball