MultiChoice Group

Overview

MultiChoice Group is a prominent African entertainment company that specializes in pay-TV, video streaming, and content security. Operating primarily in sub-Saharan Africa, it serves approximately 14.5 million active households across 50 markets. The company has a rich history, originating from Naspers in 1986 and launching its flagship service, DStv, in 1995. MultiChoice Group became an independent entity listed on the Johannesburg Stock Exchange in 2019.

Offering a range of entertainment services including DStv, GOtv, and Showmax, MultiChoice Group also features SuperSport and Irdeto for sports broadcasting and content security solutions respectively. The company is dedicated to local content creation and community upliftment, with initiatives expanding into sports betting and fintech. Its platforms reach an estimated 93 million viewers, emphasizing quality entertainment for diverse audiences throughout Africa.

Basic Information

Contact Details

• Website: multichoice.com
• LinkedIn: linkedin.com/company/multichoicegroup

Key Focus Areas & Initiatives

• Pay-TV services
• Video streaming platforms
• Content security and protection
• Local content creation
• Community upliftment initiatives
• Sports broadcasting
• Fintech and sports betting expansion
• Subscription-based entertainment
• Digital terrestrial TV solutions
• Anti-piracy solutions
• Content distribution in African markets
• Audience engagement and customer experience

Technologies Used

• AI
• Amazon AWS
• Android
• Apache
• Bootstrap Framework
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Freshdesk
• Google Analytics
• Google Tag Manager
• Linkedin Marketing Solutions
• Microsoft Office 365
• Mobile Friendly
• OneTrust
• Outsystems
• Remote
• Salesforce
• Twitter Advertising
• YouTube

Affiliated Organizations & Regional Branches

• CommerceZone
• DStv Cable Guys
• Multichoice Studios