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Motive | Company Profile

10/1/2025

Motive

Overview

Founded in 2013 and formerly known as KeepTruckin, this technology company creates integrated hardware and software solutions tailored for businesses in the physical economy. It provides services to sectors such as trucking, construction, agriculture, field service, manufacturing, and energy. Originally focused on electronic logbooks for truck drivers, the company has evolved to deliver a comprehensive platform connecting vehicles, equipment, and facilities to the cloud using proprietary IoT hardware and AI-powered applications.

Serving over 120,000 businesses worldwide and managing data for more than 700,000 vehicles and assets, the company offers rugged IoT devices, real-time data streaming, and AI applications addressing areas like fleet management, driver safety, compliance, dispatch, maintenance, and sustainability. Dedicated professional service teams and 24/7 technical assistance reinforce its emphasis on customer support. Operations are continually enhanced, with strong commitments to safety, efficiency, and sustainability across multiple industries.

Basic Information

Industry information technology & services
Founded 2013
Revenue 187.5M
Headquarters 55 Hawthorne St, 4th Floor, San Francisco, California 94105, United States
Languages English
Alexa Ranking 36803

Contact Details

Key Focus Areas & Initiatives

  • Electronic logging devices
  • Fleet management
  • Vehicle GPS tracking
  • Driver vehicle inspection reports
  • IFTA reporting
  • Electronic logs
  • Dashcams
  • SaaS
  • Internet of Things
  • Trucking
  • Enterprise software
  • Software
  • Information technology
  • Software development
  • AI safety hardware
  • Workforce management
  • AI fleet insights
  • AI dashcam detection
  • AI safety alerts
  • Fleet productivity
  • Fleet analytics
  • AI driver coaching
  • AI risk detection
  • Regulatory compliance
  • Predictive maintenance
  • Accident management
  • Fleet hardware
  • AI safety automation
  • AI fleet management
  • Fleet telematics
  • Edge computing
  • AI fleet intelligence
  • Driver coaching
  • Fleet data analytics
  • Fleet compliance
  • AI fleet optimization
  • Custom AI solutions
  • Safety AI
  • Fleet management software
  • Transportation & logistics
  • Compliance management
  • Fuel efficiency
  • Fleet tracking
  • AI collision detection
  • Fleet cost reduction
  • AI accident detection
  • Fleet safety software
  • Fleet automation
  • Public sector
  • Fleet reporting
  • AI vehicle monitoring
  • Equipment monitoring
  • AI safety solutions
  • Driver safety
  • Fleet safety analytics
  • AI-driven solutions
  • Asset tracking
  • Fleet optimization
  • Fleet operations
  • Accident detection
  • Edge AI hardware
  • AI safety compliance
  • AI risk mitigation
  • Construction
  • Spend management
  • Utilities & telecom
  • Fleet safety
  • Fleet management system
  • Real-time GPS
  • AI dashcam
  • Fleet safety technology
  • Fleet safety AI
  • Real-time data
  • Vehicle tracking
  • Fleet efficiency
  • IoT hardware
  • Fleet cost savings
  • Fleet safety platform
  • AI safety monitoring
  • Field service
  • Fleet data
  • Fleet management platform
  • Fleet software
  • Fleet solutions
  • Preventive maintenance
  • B2B
  • Government
  • Consulting
  • Services
  • Engineering services
  • Operational efficiency
  • Logistics
  • Agriculture
  • Pharmaceuticals
  • Computer software
  • Information technology & services
  • Enterprises
  • Medical

Technologies Used

  • Amazon AWS
  • Amazon SES
  • Atlassian Cloud
  • Gmail
  • Google Apps
  • MailChimp SPF
  • Mailchimp Mandrill
  • Marketo
  • Microsoft Office 365
  • Route 53
  • Samsara
  • Zuora

Affiliated Organizations & Regional Branches

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