Minisolife Global | Company Profile - Revenue, Headcount, Tech Stack, Contacts
MINISO Group Holding Limited is a global lifestyle retailer based in Guangzhou, China, specializing in trendy and high-quality consumer goods at affordable prices.
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MINISO Group Holding Limited is a global lifestyle retailer based in Guangzhou, China. Specializing in trendy and high-quality consumer goods at affordable prices, the company has expanded rapidly since its founding in 2013. It operates over 7,700 stores in 112 countries and serves around 10 billion customers annually.
The brand follows a "high-quality, low-priced" strategy, introducing 100 new products weekly and refreshing inventory every 21 days. Collaborating with more than 150 global intellectual property partners, including Disney and Marvel, MINISO offers a diverse range of products such as home decor, electronics, beauty tools, and toys. It targets younger consumers seeking stylish and functional goods and is recognized for strong ESG practices, earning a "Low Risk" rating from Sustainalytics and Morningstar.
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