Mervyns

Overview

Mervyn's is an American department store chain that was founded in 1949 in San Lorenzo, California. Initially, it focused on providing branded and private-label apparel, footwear, cosmetics, housewares, and jewelry at affordable prices, catering to middle-income suburban families. The company expanded significantly over the years, growing to 229 stores across California, Nevada, Arizona, and Texas, and was known for its no-frills shopping environment and discounted factory seconds.

After being acquired by Dayton Hudson in 1978, the company continued to thrive and contributed to the parent organization's profits. The brand was positioned as a discount department store, appealing to budget-conscious shoppers. Although all physical stores were closed by early 2009 following its acquisition by Target Corporation, the brand has since been relaunched as an online-only retailer. It specializes in closeout and overstock merchandise, offering a variety of clothing, shoes, and accessories for the whole family and continues to target bargain shoppers seeking value.

Basic Information

Contact Details

• Website: mervyns.com
• LinkedIn: linkedin.com/company/mervyns

Key Focus Areas & Initiatives

• Department stores
• Fashion
• Shopping
• Branded and private-label apparel
• Discounted merchandise
• Online-only retail
• Bargain shopping

Technologies Used

• Amazon AWS
• Mobile Friendly
• Remote