Merle Norman Cosmetics | Company Profile - Revenue, Headcount, Tech Stack, Contacts
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Overview
This family-owned American company was founded in 1931 in Santa Monica, California, specializing in skin care, personal care, and makeup products manufactured in the United States. Its origin traces back to Merle Norman’s innovative approach, creating products in her kitchen and launching the "3 Steps to Beauty" foundation, which remains fundamental to the brand’s philosophy.
With over 1,000 independently owned studios across seven countries, mainly in North America, the company offers hypoallergenic and cruelty-free products such as Energizing Concentrate, Anti-Aging Emulsion, Lip Pencil Plus, and Wicked Lash Mascara. Known for its "try before you buy" policy, it provides complimentary makeovers and personalized consultations, and supports franchise owners through conferences and resources to navigate industry changes.
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