Merle Norman Cosmetics | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Contact Information
Industry & Market
Company Metrics
Funding Information
Headcount Distribution
By Department
Department Breakdown
Technology Stack
Analytics & Tracking
Social & Marketing
Video & Media
Email & Communication
Keywords & Focus Areas
Merle Norman Cosmetics
Overview
This family-owned American company was founded in 1931 in Santa Monica, California, specializing in skin care, personal care, and makeup products manufactured in the United States. Its origin traces back to Merle Norman’s innovative approach, creating products in her kitchen and launching the "3 Steps to Beauty" foundation, which remains fundamental to the brand’s philosophy.
With over 1,000 independently owned studios across seven countries, mainly in North America, the company offers hypoallergenic and cruelty-free products such as Energizing Concentrate, Anti-Aging Emulsion, Lip Pencil Plus, and Wicked Lash Mascara. Known for its "try before you buy" policy, it provides complimentary makeovers and personalized consultations, and supports franchise owners through conferences and resources to navigate industry changes.
Basic Information
| Industry | health, wellness & fitness |
|---|---|
| Founded | 1931 |
| Revenue | 3.3M |
| Headquarters | 9130 Bellanca Ave, Los Angeles, California, United States, 90045 |
| Languages | English |
| Alexa Ranking | 672137 |
Contact Details
- Phone: +1 970-926-7995
- Website: merlenorman.com
- LinkedIn: linkedin.com/company/merle-norman-cosmetics
Key Focus Areas & Initiatives
- Personal care product manufacturing
- Retail
- Skincare products
- Beauty expertise
- B2C
- Cosmetics
- Makeup collections
- Prestige makeup
- Studio-based skincare
- Independent studios
- E-commerce
- Personalized beauty services
- Beauty products
- Anti-aging
- Skin care
- Personal care
- Online shopping
- Small business support
- Services
- Makeup
- Beauty product innovation
- Skincare
- Studio consultations
- Beauty consultations
- Beauty innovation
- Beauty personalization
- Prestige skincare
- Local beauty support
- Beauty community
- Consumer products & retail
- Beauty
- Apparel & fashion
- Consumer internet
- Consumers
- Internet
- Information technology & services
- Beauty & spas
- Cosmetics & beauty supply
- Makeup artists
Technologies Used
- Afterpay
- Apple Pay
- Bing Ads
- CloudFlare CDN
- CloudFlare Hosting
- Demandware
- Demandware Analytics
- DoubleClick
- DoubleClick Conversion
- ExactTarget
- Facebook Custom Audiences
- Facebook Login (Connect)
- Facebook Widget
- Google Analytics
- Google Dynamic Remarketing
- Google Maps
- Google Maps (Non Paid Users)
- Google Tag Manager
- Hotjar
- Microsoft Office 365
- Mobile Friendly
- Outlook
- Pingdom
- Salesforce
- Salesforce Commerce Cloud
- Sendgrid
- Slack
- StackAdapt
- ThreatMetrix
- Upsellit
- Vimeo
- Yotpo
- YouTube
- iGoDigital
- reCAPTCHA
Community
