Merkle | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated February 21, 2026

Industry & Market

No industry information available

Funding Information

No funding information available

Headcount Distribution

No headcount data available

Department Breakdown

No department data available

Keywords & Focus Areas

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Overview

Merkle | Cardinal Path is a digital analytics and marketing consultancy based in Vancouver, Canada, with additional locations in Tempe, Arizona, and Chicago, Illinois. Founded in 2011, the company generates around $19 million in annual revenue. As part of Merkle, following its acquisition by Dentsu Aegis Network, it focuses on helping brands achieve digital transformation through data-driven insights.

The company specializes in a wide range of services, including digital analytics consulting, web analytics, and data science. Key offerings encompass advanced analytics, reporting, optimization programs, and tag management solutions. It is recognized for its expertise in platforms like Adobe Analytics and Google Analytics, providing strategic advisory services to enhance clients' marketing technology capabilities. The firm positions itself as a trusted partner, delivering measurable business outcomes through tailored analytics solutions.

Key Metrics

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Sales Team
$XX
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Marketing
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Founded
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Total Funding
$XXX M
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Market Cap
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Contact

Founded
2011
Languages
English
Industry
marketing & advertising

Technology Stack

Analytics & Tracking

Adobe AnalyticsGoogle AnalyticsGoogle Tag ManagerSAP Analytics Cloud+1 more

Social & Marketing

FacebookGoogle AdWords ConversionGoogle AdsGoogle Marketing Platform+2 more

Database & Backend

AWS SDK for JavaScriptExpressGraphQLJavascript+5 more

Cloud & Infrastructure

AWS SDK for JavaScriptAdobe Creative CloudAmazon Web Services (AWS)Azure OpenAI Service+10 more

Productivity

Not found

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