Merkle

Overview

Merkle is a global customer experience transformation agency specializing in data, technology, analytics, and digital marketing services. Originally established as a direct marketing agency, it has grown into a leader in digital customer experience strategies with operations in more than 80 locations worldwide. The agency helps numerous clients across industries optimize brand loyalty and achieve measurable growth following its acquisition by Dentsu in 2016.

The company delivers a comprehensive suite of solutions, including data and identity management, digital marketing, personalized customer experiences, and advanced technology and analytics capabilities. Through proprietary tools and strategic partnerships, it focuses on creating customer-first experiences, driving business outcomes, and collaborating with leading brands across the globe.

Basic Information

Contact Details

• Phone: +1 443-542-4000
• Website: merkle.com
• LinkedIn: linkedin.com/company/merkle
• Facebook: facebook.com/merklenorge
• Twitter: twitter.com/Merkle

Key Focus Areas & Initiatives

• Customer strategy
• Performance media
• Customer relationship marketing
• User experience
• Marketing technology
• Paid social
• Customer loyalty
• Walmart advertising
• Creative & interactive agency services
• Experience & personalization
• Amazon advertising
• Enterprise technology
• Data management
• Analytics
• CXM
• B2B marketing
• Customer experience management
• People-based marketing
• Identity resolution
• SEM
• Customer experience
• Digital services
• Data sourcing
• SEO
• Display advertising
• Performance creative
• Enterprise technology services
• Addressable advertising
• Database marketing
• Digital marketing
• E-commerce platforms
• Business consulting & services

Technologies Used

• .NET
• A Small Orange
• ACL
• AI
• AMP
• ANGEL LMS
• ASP.NET
• AWS CodePipeline
• AWS Glue
• AWS Glue Data Catalog
• AWS SDK for JavaScript
• AWS Trusted Advisor
• Ab Initio
• Act!
• Active Campaign
• Adform
• Adform DMP
• Adobe
• Adobe After Effects
• Adobe Analytics
• Adobe CQ
• Adobe Campaign
• Adobe Creative Cloud
• Adobe Customer Journey Analytics
• Adobe Edge
• Adobe Experience Cloud
• Adobe Experience Manager
• Adobe Experience Platform
• Adobe InDesign
• Adobe Journey Optimizer
• Adobe Marketing Cloud
• Adobe Media Optimizer
• Adobe Photoshop
• Adobe Real-Time CDP
• Adobe Target
• Ahrefs
• Alteryx
• Amazon Associates
• Amazon EKS Anywhere
• Amazon S3
• Amazon Web Services (AWS)
• Angular
• Ansible
• Apache Spark
• Apex
• Apple iPhone
• Apple macOS
• Argon CI/CD Security
• Asana
• Aurora
• Avalara
• Azure AI Search
• Azure Active Directory
• Azure App Service
• Azure Data Lake Analytics
• Azure Devops
• Azure Functions
• Azure Key Vault
• Azure Logic Apps
• Azure OpenAI Service
• Azure SQL Database
• Azure Service Bus
• Azure Synapse
• Azure Synapse Analytics
• Barracuda Email Security Service
• Bing
• Bing Ads
• Bitbucket
• BizTalk Server
• Blackline
• Boomi
• Bootstrap Framework
• Braze
• C#
• CAT
• CSC Corporate Domains
• CSS
• Catylist SiteLink
• Cedexis Radar
• Cisco Web Security Appliance S600v
• Claude
• Cogent
• Conga CPQ
• Contentful
• Copado
• Copilot
• CorelDRAW
• Coupa
• Criteo
• Cypress
• DATAVERSE LTD
• DAX
• DBeaver
• DDS-CAD
• Databricks
• DatoCMS
• Dell EMC PowerStore
• Deltek Maconomy
• Django
• Docker
• Docker Compose
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Drupal
• Dv360
• Dynamics 365 Finance
• ECS
• ELK Stack
• Epages
• Excel4Apps
• Exponea
• Express JS Framework
• Facebook
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Pixel
• Facebook Widget
• Fastapi
• FigJam
• Figma
• Flask
• Flow
• Gearset
• Gem
• Gemini
• Gemius
• Git
• GitHub
• GitHub Actions
• GitHub Copilot
• GitLab
• GoToAssist (FASTchat)
• Google
• Google AdWords Conversion
• Google Ads
• Google Analytics
• Google Analytics 4 (GA4)
• Google Cloud BigQuery
• Google Cloud Platform
• Google Cloud Run
• Google Cloud Storage
• Google Data Studio
• Google Display & Video 360
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Marketing Platform
• Google Publisher Tag (GPT)
• Google Search Console
• Google Secret Manager
• Google Sheets
• Google Tag Manager
• Grafana
• GraphQL
• HELM
• HTML Pro
• HTML5 Maker
• Hadoop HDFS
• Hubspot
• Hugging Face
• IBM ILOG CPLEX Optimization Studio
• IBM SPSS Modeler
• Informatica
• Instagram
• Javascript
• Jenkins
• Jest
• Jira
• Kubernetes
• LAMMPS
• LEAP
• Lambda Cloud
• LangGraph
• Langchain
• Lighthouse 360
• LinkedIn Ads
• Linkedin Marketing Solutions
• Liquid
• LlamaIndex
• Looker
• Looker Studio
• LucidChart
• Magnetic
• Magnolia
• MailChimp
• Marketo
• Material UI
• Mediaocean
• Meta Ads
• Meta Ads Manager
• Metabase
• Micro
• Microsoft 365
• Microsoft Application Insights
• Microsoft Azure
• Microsoft Azure Hosting
• Microsoft Azure Monitor
• Microsoft Excel
• Microsoft Fabric
• Microsoft Lists
• Microsoft Office
• Microsoft Office 365
• Microsoft Power Apps
• Microsoft Power Automate
• Microsoft Power Platform
• Microsoft PowerPoint
• Microsoft SQL Server Reporting Services
• Microsoft Teams Rooms
• Microsoft Windows Server 2012
• Microsoft-IIS
• Microsoft.NET Core 3.1
• Mimecast
• Miro
• Mobile Friendly
• Mode
• MongoDB
• Mulesoft
• Multilingual
• NTENT
• Netlify
• Next.js
• Nielsen NetRatings
• NumPy
• OSIsoft PI
• Okta
• Omniture (Adobe)
• OpenAI
• OpenAPI
• OpenCV
• OpenID
• Optimizely
• Oracle Analytics Cloud
• Oracle Commerce Cloud
• Oracle Data Cloud
• Outlook
• PEO
• PEX
• PHP
• Pacvue
• Pardot
• Pinterest
• Playwright
• PostgreSQL
• Power BI Documenter
• Power Query
• PowerBI Tiles
• Principle
• Prometheus
• PySpark
• PyTorch
• Pytest
• Python
• R
• REST
• ROOM
• React
• Red Hat JBoss Enterprise SOA Platform
• Redshift
• Rockwell Automation Services
• SAP
• SAP Analytics Cloud
• SAP Business Planning and Consolidation (BPC)
• SOCi
• SOQL
• SQL
• SSMS Tools Pack
• Sage 100cloud
• Sage Fixed Assets
• Salesforce
• Salesforce CPQ
• Salesforce Commerce Cloud
• Salesforce Einstein AI
• Salesforce Flow
• Salesforce Journey Builder
• Salesforce Lightning Web Components
• Salesforce Marketing Cloud
• Salesforce Marketing Cloud Intelligence (formerly Datorama)
• Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
• Salesforce Revenue Cloud
• Salesforce Sales Cloud
• Salesforce Service Cloud
• Salesforce Shield
• Salesforce VisualForce
• Sanity
• Scala
• Scene7
• Screaming Frog
• Seaborn Health Care
• Secured MVC Forum on Windows 2012 R2
• Semrush
• SentenceTransformers
• ServiceNow
• SharePoint
• Shopee
• Shopify
• SiteCore
• Sizmek (MediaMind)
• Skai
• Slack
• Snapchat
• Snowflake
• Spark
• Spotify
• Spreadsheet Server by insightsoftware
• Spring
• Sprinklr
• Storybook
• Strato
• Supermetrics
• Svelte
• Swagger UI
• Swile
• Sysomos
• TSheets
• Tableau
• Tailwind
• Taleo Applicant Tracking Systems (ATS)
• Tealium
• Tealium AudienceStream CDP
• TensorFlow
• Terraform
• The Trade Desk
• TikTok
• TikTok Ads
• Tor
• Treasure Data
• Trello
• Twitter Advertising
• TypeScript
• Uipath
• Vercel
• Vertex AI
• Vimeo
• Visio
• Visual Studio Code
• VueJS
• Walmart Shopify Integration
• Webex
• Wider Planet
• Wistia
• Workday
• Workday Recruit
• Workfront
• X
• YouTube
• Zendesk
• Zeplin
• Zopim
• ebs
• iManage
• matplotlib
• pandas
• reCAPTCHA
• scikit-learn
• statsmodels

Affiliated Organizations & Regional Branches

• Omega CRM, A Merkle Company