Meitu Inc.

Overview

Meitu Inc. is an AI-driven technology company founded in 2008 and headquartered in Xiamen, China. The company focuses on developing innovative imaging, video, and design tools that enhance visual content creation. With a mission to unite art and technology, it has gained a significant user base, reporting 280 million global monthly active users as of June 2025.

Meitu has transitioned from an advertising-based business model to a subscription-based approach, optimizing its revenue structure. Its product lineup includes well-known applications such as the Meitu app, BeautyCam, Wink, and DesignKit, which cater to lifestyle and productivity needs. Recognized for its robust research and development, Meitu operates a dedicated lab and remains active in publishing scientific papers and winning AI competitions, expanding its global reach in e-commerce design and commercial photography.

Basic Information

Contact Details

• Phone: +86 400 990 9696
• Website: meitu.com
• LinkedIn: linkedin.com/company/meitu

Key Focus Areas & Initiatives

• Artificial intelligence research and development
• Imaging algorithms for photo and video editing
• Mobile app development for visual content creation
• Virtual makeup and AR beauty filters
• Consumer engagement and personalization strategies
• E-commerce design solutions
• Industry digital transformation and innovation
• Global expansion and talent development
• Cloud-based imaging and AI services
• Content creation tools and platforms

Technologies Used

• AI
• Atlassian Confluence
• Baidu Ads
• China Net Center
• Discord
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Flow
• Google Font API
• Google Tag Manager
• Instagram
• Jira
• Mobile Friendly
• Ning
• Pardot
• Python
• Reddit for business
• Remote
• Slack
• TUNE
• TikTok
• Unruly Media
• Vscode
• VueJS
• X
• YouTube

Affiliated Organizations & Regional Branches