Mastercard Dynamic Yield | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Mastercard Dynamic Yield is an AI-powered personalization platform that helps businesses create tailored digital customer experiences across various channels.
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Mastercard Dynamic Yield is an AI-powered personalization platform that helps businesses create tailored digital customer experiences across various channels. Founded in 2011, it became part of Mastercard in 2022 and operates as a standalone SaaS business within Mastercard's Data & Services organization. The company is headquartered in New York City, with additional teams in Tel Aviv and globally.
The flagship product, Experience OS, enables marketing, product, development, and eCommerce teams to deliver personalized and optimized customer experiences. Key features include AI-driven personalization, predictive insights, and tools for A/B testing and customer journey orchestration. Dynamic Yield serves over 400 global brands, including McDonald's, and is recognized as an industry leader in the personalization engine space.
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