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Marriott International | Company Profile

10/1/2025

Contact Information

πŸ‘€
Marriott International
🏒
Marriott International
πŸ“
10400 Fernwood Road, Bethesda, MD 20817, US

Industry & Market

Primary Industry
hospitality
All Industries
hospitalityleisure, travel & tourismevents services
Location
Bethesda, Maryland, United States
Public Trading
NASDAQ: MAR

Company Metrics

πŸ‘₯Total Employees
18,541
βš™οΈEngineering
1,753
πŸ’ΌSales Team
5,143
πŸ“ˆMarketing
1,442
πŸ“…Founded
1927
πŸ’°Revenue
25.4B
Alexa Ranking#1184

Funding Information

Market Cap
$71.7B
Annual Revenue
$25,386,000,000
Publicly traded company

Headcount Distribution

Total Employees
18,541
Departments
19

By Department

Department Breakdown

Sales
Operations
Human Resources
Engineering
Finance
Marketing
Others

Technology Stack

Analytics & Tracking

Yahoo Analytics

Social & Marketing

Facebook Login (Connect)

Email & Communication

Outlook
Total: 38 technologies

Keywords & Focus Areas

hospitalitylodgingbusiness traveltravelhotelscsrsustainabilitydeihotels/resortsconsumer discretionaryaccommodationhotel bookinghotel technologyluxuryhotel guest engagement platformsguest experienceresort managementhotel digital marketinghotel franchisinghotel industry innovation trends+10 more
30 total keywords

Marriott International

Overview

Marriott International, Inc. is a prominent global hospitality company founded in 1927 by J. Willard Marriott and Alice Sheets Marriott. It started as a small root beer stand in Washington, D.C., and has grown into the world's largest hotel company, with over 8,000 properties in 139 countries and territories. The company went public in 1964 and has since established a strong reputation for quality and customer service.

Operating primarily as a hotel franchisor and manager, the company offers a wide range of hospitality services, including hotel management, franchising, and timeshare vacation ownership. Its diverse portfolio features well-known brands catering to various market segments from luxury to moderate accommodations, along with food and beverage services, event hosting, and loyalty programs that serve both business and leisure travelers.

Basic Information

Industryhospitality
Founded1927
Revenue$25.4B
Headquarters10400 Fernwood Road, Bethesda, MD 20817, United States
Alexa Ranking1184

Contact Details

Key Focus Areas & Initiatives

  • Hospitality
  • Lodging
  • Business travel
  • Travel
  • Hotels
  • Corporate social responsibility (CSR)
  • Sustainability
  • Diversity, Equity & Inclusion (DEI)
  • Hotel/resorts
  • Accommodation
  • Hotel booking
  • Hotel technology
  • Luxury
  • Guest experience platforms
  • Resort management
  • Hotel digital marketing
  • Hotel franchising
  • Hotel industry innovation trends
  • Revenue management techniques
  • Hotel services
  • Competitive strategies
  • Sustainability practices
  • Sustainability initiatives
  • Market segmentation
  • Hotel industry competition
  • Timeshare
  • Tourism
  • Digitalization
  • Operational efficiency tools
  • Hotel management software
  • Resorts
  • Hotel expansion
  • Revenue management
  • Hotel industry innovation
  • Customer service
  • Branding strategy
  • Marketing automation
  • Customer retention
  • Brand positioning
  • Booking platform
  • Vacation
  • Loyalty rewards
  • Luxury resort management
  • Online booking systems
  • Revenue optimization
  • Guest personalization
  • Reservation
  • Property management
  • Digital transformation
  • Brand portfolio
  • Digital experience
  • Loyalty program management
  • Operations
  • Investment
  • Reservations
  • Customer loyalty programs
  • Analytics
  • Hotel development
  • Chain management
  • Franchise development
  • Franchising
  • Technology adoption
  • Regulation
  • Loyalty analytics
  • Online reputation management
  • Revenue optimization systems
  • Customer experience
  • Digital sales channels
  • Digital marketing campaigns
  • Guest services
  • Amenities
  • Digital engagement
  • Timeshare marketing
  • Reservation system
  • Global
  • Hotel branding
  • Franchise management
  • Loyalty program
  • Experience
  • Boutique hotel branding
  • B2B, B2C, B2B2C, D2C
  • Consulting
  • Services
  • Real estate development
  • Leisure, travel & tourism
  • Environmental services
  • Renewables & environment
  • Consumer internet
  • Information technology & services
  • Event planning & services
  • Venues & event spaces

Technologies Used

  • Adara
  • Adobe Media Optimizer
  • Advertising.com
  • Akamai
  • Akamai DNS
  • Akamai RUM
  • AppNexus
  • Conversant (ValueClick)
  • Criteo
  • Demandware
  • Dotomi
  • DoubleClick
  • Facebook Login (Connect)
  • Figma
  • Flashtalking
  • LiveRamp
  • Microsoft Office 365
  • Mobile Friendly
  • Multilingual
  • Nginx
  • Omniture (Adobe)
  • Outlook
  • Python
  • Remote
  • Rubicon Project
  • Ruxit
  • ServiceNow
  • Sharethrough
  • SiteScout
  • The Trade Desk
  • TribalFusion
  • TripleLift
  • Twitter Advertising
  • VueJS
  • WP Engine
  • Workday
  • Yahoo Analytics
  • Zendesk

Affiliated Organizations & Regional Branches

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