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Marriott International | Company Profile

10/1/2025

Marriott International

Overview

Marriott International, Inc. is a prominent global hospitality company founded in 1927 by J. Willard Marriott and Alice Sheets Marriott. It started as a small root beer stand in Washington, D.C., and has grown into the world's largest hotel company, with over 8,000 properties in 139 countries and territories. The company went public in 1964 and has since established a strong reputation for quality and customer service.

Operating primarily as a hotel franchisor and manager, the company offers a wide range of hospitality services, including hotel management, franchising, and timeshare vacation ownership. Its diverse portfolio features well-known brands catering to various market segments from luxury to moderate accommodations, along with food and beverage services, event hosting, and loyalty programs that serve both business and leisure travelers.

Basic Information

Industryhospitality
Founded1927
Revenue$25.4B
Headquarters10400 Fernwood Road, Bethesda, MD 20817, United States
Alexa Ranking1184

Contact Details

Key Focus Areas & Initiatives

  • Hospitality
  • Lodging
  • Business travel
  • Travel
  • Hotels
  • Corporate social responsibility (CSR)
  • Sustainability
  • Diversity, Equity & Inclusion (DEI)
  • Hotel/resorts
  • Accommodation
  • Hotel booking
  • Hotel technology
  • Luxury
  • Guest experience platforms
  • Resort management
  • Hotel digital marketing
  • Hotel franchising
  • Hotel industry innovation trends
  • Revenue management techniques
  • Hotel services
  • Competitive strategies
  • Sustainability practices
  • Sustainability initiatives
  • Market segmentation
  • Hotel industry competition
  • Timeshare
  • Tourism
  • Digitalization
  • Operational efficiency tools
  • Hotel management software
  • Resorts
  • Hotel expansion
  • Revenue management
  • Hotel industry innovation
  • Customer service
  • Branding strategy
  • Marketing automation
  • Customer retention
  • Brand positioning
  • Booking platform
  • Vacation
  • Loyalty rewards
  • Luxury resort management
  • Online booking systems
  • Revenue optimization
  • Guest personalization
  • Reservation
  • Property management
  • Digital transformation
  • Brand portfolio
  • Digital experience
  • Loyalty program management
  • Operations
  • Investment
  • Reservations
  • Customer loyalty programs
  • Analytics
  • Hotel development
  • Chain management
  • Franchise development
  • Franchising
  • Technology adoption
  • Regulation
  • Loyalty analytics
  • Online reputation management
  • Revenue optimization systems
  • Customer experience
  • Digital sales channels
  • Digital marketing campaigns
  • Guest services
  • Amenities
  • Digital engagement
  • Timeshare marketing
  • Reservation system
  • Global
  • Hotel branding
  • Franchise management
  • Loyalty program
  • Experience
  • Boutique hotel branding
  • B2B, B2C, B2B2C, D2C
  • Consulting
  • Services
  • Real estate development
  • Leisure, travel & tourism
  • Environmental services
  • Renewables & environment
  • Consumer internet
  • Information technology & services
  • Event planning & services
  • Venues & event spaces

Technologies Used

  • Adara
  • Adobe Media Optimizer
  • Advertising.com
  • Akamai
  • Akamai DNS
  • Akamai RUM
  • AppNexus
  • Conversant (ValueClick)
  • Criteo
  • Demandware
  • Dotomi
  • DoubleClick
  • Facebook Login (Connect)
  • Figma
  • Flashtalking
  • LiveRamp
  • Microsoft Office 365
  • Mobile Friendly
  • Multilingual
  • Nginx
  • Omniture (Adobe)
  • Outlook
  • Python
  • Remote
  • Rubicon Project
  • Ruxit
  • ServiceNow
  • Sharethrough
  • SiteScout
  • The Trade Desk
  • TribalFusion
  • TripleLift
  • Twitter Advertising
  • VueJS
  • WP Engine
  • Workday
  • Yahoo Analytics
  • Zendesk

Affiliated Organizations & Regional Branches

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