Maesa

Overview

Maesa is a global beauty company based in New York, founded in 1997. It specializes in creating and developing exclusive beauty brands and private label products across various categories, including haircare, color cosmetics, fragrance, skin care, and personal care. The company serves a wide range of retailers, from mass and drug stores to specialty and prestige outlets.

With a strong focus on innovation and speed to market, the company offers end-to-end solutions such as brand incubation, product development, and supply chain management. Maesa supports entrepreneurs from underserved communities through its Maesa Magic Incubator program, providing mentorship and resources. Notable brands launched include Kristin Ess Hair Care and Being Frenshe by Ashley Tisdale.

Basic Information

Contact Details

• Phone: +1 212-674-5555
• Website: maesa.com
• LinkedIn: linkedin.com/company/maesa

Key Focus Areas & Initiatives

• Branding
• Design
• Manufacturing
• Beauty
• Fragrance
• Turnkey cosmetics
• Beauty packaging
• Home fragrance
• Marketing
• Innovation
• Personal care product manufacturing
• Beauty incubator
• Medical equipment and supplies manufacturing
• Retail brand support
• Market speed
• Market disruption
• Supply chain management
• Sustainable ingredients
• Distribution
• Brand strategy
• Beauty tech solutions
• Digital marketing
• Innovative formulations
• Private label manufacturing
• Haircare products
• Product portfolio
• Entrepreneurial support programs
• Inclusive beauty
• Cosmetics development
• Market analysis
• Product testing
• Private label solutions
• Beauty supply chain optimization
• Skincare products
• Marketing strategies
• Patent technology
• Emerging entrepreneurs
• Beauty tech
• Haircare
• Sustainable packaging
• Sustainability
• Fragrance development
• Retail partnerships
• Brand scaling
• Beauty industry transformation
• Brand differentiation
• Product development
• Product sourcing
• Private label beauty
• Cosmetic formulation
• Retail private label
• Fast-to-market products
• Brand creation
• Education
• Data analytics
• Brand incubation
• Retail product development
• Entrepreneur mentorship
• Transportation & logistics
• Beauty innovation
• B2B
• Product safety compliance
• Rapid product development
• Hair care
• Beauty innovation hubs
• Online presence
• Product customization
• Product safety and compliance
• Beauty manufacturing
• Beauty supply chain
• Product packaging
• Beauty brand management
• Non-profit
• Product design
• Underrepresented communities
• Formulation patents
• Private label cosmetics
• Product launch acceleration
• Market agility
• Fast market delivery
• Packaging innovation
• Consumer insights
• Brand scaling solutions
• Market differentiation
• Inclusive beauty brands
• Product formulation
• Product innovation
• Beauty product development
• D2C
• Product launch
• Mass and prestige markets
• Product patenting
• Skincare
• Beauty marketing
• Customer experience
• Sustainable practices
• Formulation expertise
• Consumer needs
• Beauty industry services
• Private label innovation
• Consumer product innovation
• Beauty brand scaling
• Product manufacturing
• Entrepreneur support
• E-commerce
• Mentorship programs
• Product safety
• Beauty brands
• Formulation technology
• Product safety standards
• Retail
• Prestige beauty
• Market access
• Clean formulations
• Wellness products
• Fragrance technology
• Personalized fragrances
• Scalable beauty brands
• Affordable luxury
• Creative beauty
• Innovative branding
• High-performing products
• Multi-scent layering
• Home fragrances
• Modern haircare
• Luxury cosmetics
• Organized beauty
• Fast-speed to market
• Scent experience
• Hair styling tools
• Self-care products
• Social commerce
• New product development
• Artisanal fragrances
• Diverse consumer products
• Haircare solutions
• Wellness essentials
• Emotional power of scent
• Modern styling
• Fragrance blending
• Community engagement
• Curation of beauty
• Brand elevation
• Empowerment through beauty
• Social impact
• Health and well-being
• Collaborative creativity
• Business growth
• Mental health awareness
• Consumer products & retail
• Mechanical or industrial engineering
• Logistics & supply chain
• Marketing & advertising
• Marketing strategy
• Environmental services
• Renewables & environment
• Nonprofit organization management
• Consumer internet
• Consumers
• Internet
• Information technology & services

Technologies Used

• AI
• Circle
• DNS Made Easy
• Flywheel
• Google Analytics
• Google Tag Manager
• IQMS
• Microsoft Excel
• Microsoft Office 365
• Mimecast
• Mobile Friendly
• PowerBI Tiles
• Remote
• S&P Capital IQ Pro
• Shopify
• Slack
• Vimeo

Affiliated Organizations & Regional Branches

• P2 Cosmetics