Life Fitness / Hammer Strength

Overview

Life Fitness / Hammer Strength is a global company specializing in the design, manufacturing, and distribution of premium commercial fitness equipment under two renowned brands. Established in 1968 and headquartered in Rosemont, IL, the company serves over 160 countries and offers a comprehensive range of cardio machines, strength training gear, and fitness accessories, with a commitment to innovation, quality, and high performance.

Trusted by professional teams in major sports leagues including the NFL, NBA, and MLB, Life Fitness / Hammer Strength is known for its Hammer Strength plate-loaded and selectorized machines, as well as Life Fitness cardiovascular equipment and connected fitness solutions. The company caters to gyms, corporate wellness centers, elite athletic facilities, and more, delivering natural movement and data-driven user experiences that support millions of workouts daily worldwide.

Basic Information

Contact Details

• Phone: +1 800-735-8867
• Website: lifefitness.com
• LinkedIn: linkedin.com/company/life-fitness

Key Focus Areas & Initiatives

• Commercial fitness equipment
• Home fitness equipment
• Gym facility layout
• Cardio equipment
• Strength equipment
• Home gym equipment
• Group training
• Big data analytics
• Application platforms
• Wearable technologies
• Product management
• Enterprise software
• Wellness & fitness services
• Fitness equipment connectivity
• Digital fitness solutions for sports
• B2B
• Treadmills
• Innovative fitness design
• Digital performance tracking
• Biomechanics in fitness technology
• Digital health integration
• Manufacturing
• Digital fitness platform integration
• Reliability
• User experience
• Strength training equipment
• Fitness product development
• Digital fitness app development
• Fitness facilities
• Fitness equipment testing
• Performance tracking systems
• Mobility accessories
• Performance monitoring
• Digital fitness analytics
• Wellness programs
• Sustainable fitness
• Virtual training
• Customizable equipment
• Premium fitness solutions
• Strength machines
• Training efficiency

Technologies Used

• ACL
• ASP.NET
• Acquia Cloud
• Adobe Media Optimizer
• Affirm
• Altium Designer
• Azure Data Factory
• Bing Ads
• Cedexis Radar
• Chartbeat
• DoubleClick
• DoubleClick Conversion
• Drupal
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gauges
• Gem
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Tag Manager
• Hotjar
• KISSmetrics
• Klaviyo
• Laserfiche
• Linkedin Marketing Solutions
• MailJet
• MercuryGate TMS
• Microsoft Excel
• Microsoft Office
• Microsoft Office 365
• Microsoft Windows Server 2012
• Microsoft-IIS
• Mobile Friendly
• Office365
• Oracle Analytics Cloud
• Oracle BI Publisher
• Outlook
• Pardot
• PowerBI Tiles
• Salesforce
• Salesforce Live Agent
• Salesforce Service Cloud
• Shopify
• Shopify Plus
• Shopify Product Reviews
• Slack
• Snowflake
• SolarWinds Service Desk
• Spiceworks IP Scanner
• Teamcenter
• Torque
• Typekit
• Upsellit
• Vimeo
• Workday Recruit
• YouTube
• Zendesk
• accessiBe

Affiliated Organizations & Regional Branches

• Life Fitness DACH (Life Fitness Europe GmbH)
• ライフ・フィットネス・ジャパン株式会社