Liberty General Insurance

Overview

Liberty General Insurance Limited is a private general insurance company based in Mumbai, India. It operates as a joint venture between Liberty Mutual Insurance Group, Enam Securities, and DP Jindal Group. Established in 2013, the company was initially known as Liberty Videocon General Insurance and was renamed in 2018 after a change in ownership structure.

The organization offers a wide range of insurance solutions, including health and personal accident insurance, car and two-wheeler insurance, employee compensation, and various commercial insurance products. With a strong operational presence across India, it connects customers to extensive healthcare and automotive networks, focusing on customer service, technology, and innovation under IRDAI licensing.

Basic Information

Contact Details

• Phone: +91 1800 266 5844
• Website: libertyinsurance.in
• LinkedIn: linkedin.com/company/liberty-general-insurance

Key Focus Areas & Initiatives

• General insurance products (motor, fire, health, marine engineering)
• Insurance for electric vehicles and specialized EV coverage
• Partner hospital and auto garage network
• Automobile claim support and policy renewal
• Digital insurance platform and online insurance services
• Multi-year vehicle policy and employee benefits
• Corporate and rural development insurance solutions
• AI-powered and digital claim processing
• Multi-channel customer support and insurance partnerships
• Health and personal accident insurance
• Comprehensive motor and family health plans
• Automobile and health insurance claims support
• Policy and premium calculator tools
• Insurance for farmers, agricultural communities, and rural banking
• Bancassurance and commercial, liability, property, and travel insurance

Technologies Used

• AI
• Adobe Marketing Cloud
• Adobe Media Optimizer
• Akamai
• Akamai DNS
• Anaplan
• Bing Ads
• Bootstrap Framework
• CAT
• Commission Junction
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Play
• Google Remarketing
• Google Tag Manager
• Microsoft Excel
• Microsoft Office 365
• Microsoft Power BI
• Microsoft PowerPoint
• Microsoft Sharepoint
• Mobile Friendly
• PowerBI Tiles
• SOASTA
• Taboola
• YouTube
• iTunes

Affiliated Organizations & Regional Branches