LEARFIELD

Overview

LEARFIELD is a prominent media, data, and technology services company focused on college sports marketing and multimedia rights management. Established in 1972, it has grown to serve over 200 collegiate properties, including universities, NCAA championships, and conferences across the United States. The company offers a range of services, including branding, ticketing solutions, and digital content platforms.

Headquartered in Plano, Texas, the company has a rich history of partnerships, starting with the University of Missouri in 1975. Its services encompass multimedia rights management, marketing initiatives, ticketing through IMG Learfield Ticket Solutions, and digital content creation via Learfield Studios. The company also provides licensing, merchandising, and venue services, along with data analytics and technology platforms. LEARFIELD is dedicated to building connections between fans, brands, and the experiences they cherish, fostering a culture of loyalty and community engagement.

Basic Information

Contact Details

• Phone: +1 469-241-9191
• Website: learfield.com
• LinkedIn: linkedin.com/company/learfield

Key Focus Areas & Initiatives

• Spectator sports
• Sports media rights
• Digital out-of-home advertising
• Sports venue technology
• Radio and TV distribution
• Operational efficiency
• Venue technology systems
• Ticketing software
• Fan engagement platforms
• Consulting
• Digital advertising in sports
• Sports venue digital signage
• Services
• Broadcast rights management
• Media and entertainment
• Sports and recreation
• Sports sponsorship activation
• Fan experience innovation
• Digital marketing
• Collegiate conference partnerships
• College athletic department services
• Venue signage
• Collegiate athletics
• Fan engagement tools
• College athletic services
• Digital fan engagement
• Digital content creation
• Digital signage
• Fan engagement data analytics
• Venue signage solutions
• Data analytics
• Fan loyalty programs
• Patents in stadium tech
• Ticketing solutions
• Digital signage in stadiums
• Sports media innovation
• B2B
• Venue technology
• Media rights for college sports
• Media rights
• Media rights management
• College sports marketing
• Digital advertising
• Fan data analytics
• Fan experience
• Fan engagement technology
• Sports event ticketing
• Marketing and advertising
• Agricultural news programming
• College sports media network
• Sports sponsorship management
• College sports digital platforms
• Digital fan engagement tools
• Broadcasting
• Sports broadcasting
• Venue experience enhancement
• Fan data analytics tools
• Licensing agreements
• Stadium seating patents
• Motion picture and video production
• Event marketing
• Information technology
• Broadcast rights
• Sports sponsorship
• College sports sponsorship
• Sports venue branding
• Digital content monetization
• Digital content platforms
• Media and technology services
• Sports media network
• Sponsorship and branding
• Digital fan experience
• Sports media partnerships
• Digital fan engagement platforms
• Digital signage solutions
• Event management
• Fan data insights
• Multimedia rights
• College sports
• Sponsorship management
• Ticket sales
• Brand engagement
• Student-athlete NIL
• Marketing solutions
• Fan engagement
• Licensing
• Social media services
• Audio broadcasting
• Live streaming
• Merchandising
• Analytics platform
• Data-driven insights
• Campus partnerships
• Content production
• Premier seating
• Sponsorship development
• Game day experiences
• Hospitality management
• Fanbase insights
• Official athletics websites
• Data capture solutions
• E-sports
• Premium experiences
• Community engagement
• Branding strategies
• Stakeholder engagement
• Revenue generation
• Athletic programs
• Student engagement
• Strategic partnerships
• Market analysis
• Feasibility studies
• College athletics
• Brand management
• Official gear
• Game day programs
• Publications
• Content monetization
• Experiential marketing
• Peer networks
• Education
• Non-profit
• Distribution
• Marketing & advertising
• Broadcast media
• Media
• Events
• Events services
• Nonprofit organization management

Technologies Used

• ADP SmartCompliance®
• API Gateway
• AWS SDK for JavaScript
• Amazon CloudFront
• Amazon DynamoDB
• Amazon Simple Queue Service (SQS)
• Apache Kafka
• Atlassian Cloud
• Azure Devops
• Bing
• CDK
• Cassandra
• ClickUp
• Dv360
• Elasticsearch
• Eloqua
• Gatling
• Google AdWords Conversion
• Google Ads
• Google Cloud Hosting
• Google Tag Manager
• Google Workspace
• Harvest
• Hive
• Jest
• Jetpack
• Kotlin
• Kubernetes
• Lambda Cloud
• Linkedin Marketing Solutions
• Meta Ads Manager
• Metabase
• Microsoft Excel
• Microsoft Office
• Microsoft PowerPoint
• Microsoft Teams Rooms
• Mobile Friendly
• MySQL
• Outlook
• Paciolan
• React
• Remote
• Route 53
• SNS
• SWIFT
• Salesforce
• Salesforce CRM Analytics
• Slack
• Tableau
• Terraform
• TikTok
• UPS
• Vimeo
• VueJS
• WP Engine
• WordPress.org
• Workday
• k6

Affiliated Organizations & Regional Branches

• EDGE Powered by Learfield
• McCoy College of Business at Texas State University
• Center for Professional Sales
• Translational Health Research Center
• GoVision, LLC
• Learfield College Rodeo
• Think Social
• Texas State University