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Latitude Financial Services | Company Profile

11/7/2025

Contact Information

👤
Latitude Financial Services
🏢
Latitude Financial Services
📍
130 Lonsdale St, Melbourne, Victoria 3000, AU

Industry & Market

Primary Industry
financial services
All Industries
financial servicesinsurance
Location
Melbourne, Victoria, Australia
Public Trading
ASX: LFS

Company Metrics

👥Total Employees
333
⚙️Engineering
56
💼Sales Team
29
📈Marketing
24
📅Founded
2015
💰Revenue
447.5M
Alexa Ranking#84065

Funding Information

Annual Revenue
$447,529,000
Publicly traded company

Headcount Distribution

Total Employees
333
Departments
19

By Department

Department Breakdown

Engineering
Business Development
Finance
Support
Sales
Marketing
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdWords ConversionGoogle Dynamic Remarketing

Video & Media

Vimeo
Total: 34 technologies

Keywords & Focus Areas

consumer financeretail finance solutionscredit cardspersonal loanscar loanspersonal insurancepromotional retail financeinterestfree retail financecredit applicationscredit authorisationbilling remittancecustomer service processingloan managementdigital financial servicesretail sales enablement toolspayment solutionscustomer data managementdigital marketing automationdigital innovationconsumer loans+10 more
30 total keywords

Latitude Financial Services

Overview

Latitude Financial Services is a prominent consumer finance company based in Melbourne, Australia, with operations in both Australia and New Zealand. Known as Latitude Financial in Australia and Gem Finance in New Zealand, the company offers a wide array of consumer credit products, including personal loans, credit cards, car loans, and interest-free retail finance options.

With approximately 2.8 million customer accounts and a loan book valued at around A$6.3 billion, it serves a diverse clientele through over 5,500 retail partners and brokers. Its offerings include LatitudePay, Gem Visa, GO MasterCard, and the 28° Platinum MasterCard. With a history spanning over a century and a significant rebranding in 2015, the company emphasizes digital lending and flexible credit, positioning itself as a competitive alternative to traditional banks for both consumers and retailers.

Basic Information

Industryfinancial services
Founded2015
Revenue447.5M
Headquarters130 Lonsdale St, Melbourne, Victoria 3000, Australia
LanguagesEnglish
Alexa Ranking84065

Contact Details

Key Focus Areas & Initiatives

  • consumer finance
  • retail finance solutions
  • credit cards
  • personal loans
  • car loans
  • personal insurance
  • promotional retail finance
  • interestfree retail finance
  • credit applications
  • credit authorisation
  • billing remittance
  • customer service processing
  • loan management
  • digital financial services
  • retail sales enablement tools
  • payment solutions
  • customer data management
  • digital marketing automation
  • digital innovation
  • consumer loans
  • customer satisfaction tracking
  • financial products
  • operational efficiency
  • australasian consumer credit
  • retail finance partnerships
  • loan servicing
  • market expansion
  • retail sales financing
  • customer relationship management
  • retail customer data
  • retail customer experience
  • asx listed
  • interest rates
  • digital customer service
  • financial product innovation
  • loan application
  • market analytics tools
  • retail credit reporting
  • buy now pay later alternatives
  • market leader
  • market leader in consumer credit
  • interest rate optimization
  • retail credit management
  • singapore
  • australia
  • financial services
  • salesforce marketing cloud
  • digital customer onboarding
  • retail finance innovation
  • digital banking
  • customer analytics
  • retail store financing
  • retail customer journey
  • mobile banking
  • retail customer retention
  • consumer lending
  • retail credit card offers
  • retail credit risk
  • banking
  • interest-free installment plans
  • responsible lending
  • loan approval system
  • customer insights
  • financial product suite
  • digital platforms
  • online loan application
  • market segmentation tools
  • financial technology
  • customer account management
  • retail customer insights
  • market share
  • digital loan approval
  • automated credit decisioning
  • customer data platform
  • personalized offers
  • b2c
  • retail partnerships
  • loan management software
  • lending solutions
  • interest-free payment plans
  • retail customer loyalty
  • services
  • customer acquisition
  • credit risk assessment
  • customer journey mapping
  • other nondepository credit intermediation
  • retail financing
  • loan application process
  • retail partner integration
  • retail sales enablement
  • e-commerce
  • retail finance
  • customer loyalty rewards
  • fintech integration
  • data analytics
  • market analytics
  • customer loyalty programs
  • loan origination system
  • customer-centric
  • retail sales support
  • retail partnership programs
  • market presence
  • customer base
  • digital transformation
  • retail finance platform
  • new zealand
  • retail finance marketing
  • retail finance technology
  • lending platform
  • customer retention
  • interest-free credit
  • credit reporting
  • interest rate management
  • retail customer engagement
  • retail finance analytics
  • fintech
  • customer engagement
  • interest-free plans
  • digital marketing
  • market growth strategies
  • online portals
  • data cloud
  • customer engagement tools
  • retail
  • retail credit solutions
  • customer support services
  • market segmentation
  • customer service
  • digital customer experience
  • flexible financing
  • credit score
  • debt consolidation
  • reward programs
  • interest free plans
  • balance transfer
  • credit card offers
  • variable loans
  • fixed loans
  • loan repayment calculator
  • mobile payments
  • online application
  • customer support
  • budget planner
  • financial tools
  • loan eligibility
  • e-commerce protection
  • purchase protection
  • financial management
  • loan terms
  • cash advance
  • additional cardholder
  • international transaction fees
  • monthly repayments
  • loan approval
  • financial advising
  • credit check
  • cashback offers
  • digital wallets
  • travel rewards
  • home renovation loans
  • medical loans
  • energy efficiency loans
  • solar loans
  • unsecured loans
  • secured loans
  • loan redraw
  • financial help
  • payment options
  • loan strategy
  • consumer finances
  • interest rate comparison
  • service fees
  • customer portal
  • shopping benefits
  • b2b
  • finance
  • consumer products & retail
  • crm
  • sales
  • enterprise software
  • enterprises
  • computer software
  • information technology & services
  • finance technology
  • consumer internet
  • consumers
  • internet
  • marketing & advertising
  • mobile
  • payments

Technologies Used

  • Adobe Media Optimizer
  • Amazon AWS
  • Atlassian Cloud
  • Citrix NetScaler
  • Create React App
  • DoubleClick
  • DoubleClick Conversion
  • DoubleClick Floodlight
  • DynamicYield
  • Ensighten
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Google AdWords Conversion
  • Google Analytics
  • Google Dynamic Remarketing
  • Google Font API
  • Google Play
  • Google Tag Manager
  • Hotjar
  • Microsoft Office 365
  • Mobile Friendly
  • React
  • React Redux
  • Remote
  • Salesforce Service Cloud
  • Stripe
  • Tealium
  • Typekit
  • Vimeo
  • Wistia
  • WordPress.org
  • Zendesk
  • iTunes

Affiliated Organizations & Regional Branches

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