Later

Overview

A prominent platform specializing in influencer marketing and social media management, founded in 2014. Initially focused on Instagram, the service now supports TikTok, Facebook, Twitter, LinkedIn, and Pinterest, and has grown significantly since its rebranding from Mavrck in January 2024. The platform currently serves over 4 million users and more than 570 brands.

Later provides brands, agencies, and creators with a comprehensive suite of marketing tools. Its offerings include influencer marketing, social media management, social listening, and creator commerce. Key features are a user-friendly content calendar, scheduling tools, and advanced analytics, along with expert guidance and full-service outsourcing. Its visual storytelling and data-driven insights help enhance audience engagement and drive revenue for clients across major industries including e-commerce and digital marketing.

Basic Information

Contact Details

• Website: later.com
• LinkedIn: linkedin.com/company/later-official

Key Focus Areas & Initiatives

• Social media management
• Influencer marketing
• Digital marketing
• Creator commerce
• Social listening
• Content marketing
• Visual storytelling
• Analytics and reporting
• Audience engagement
• Brand marketing
• Marketing automation
• Social campaign scheduling
• Brand awareness
• Performance-driven campaigns
• Market research
• ROI tracking
• E-commerce integration
• Content optimization
• Trend forecasting and analysis

Technologies Used

• AI
• AMP
• AWS CloudFormation
• AWS Trusted Advisor
• Adobe Media Optimizer
• Amazon AWS
• Amazon EC2
• Amazon EKS Anywhere
• Amazon EventBridge
• Amazon S3
• Amazon Simple Queue Service (SQS)
• Amplitude
• Apache Kafka
• BambooHR
• Bing Ads
• C#
• CSS
• Cedexis Radar
• CircleCI
• Contentful
• Culture Amp
• Datadog
• Django
• Docker
• Domo
• DoubleClick
• DoubleClick Conversion
• Dropbox
• ECS
• Eventbrite
• Facebook
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Figma
• Gatsby
• Git
• GitHub Actions
• GitHub Hosting
• Gmail
• Google AdWords Conversion
• Google Ads
• Google AlloyDB for PostgreSQL
• Google Analytics
• Google Analytics 4 (GA4)
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Play
• Google Search Console
• Google Tag Manager
• HTML Pro
• Heroku
• Hubspot
• Instagram
• Javascript
• Klaviyo
• Kubernetes
• LAMMPS
• Lambda Cloud
• Laravel
• Later
• Later Social
• Linkedin Marketing Solutions
• Looker
• Marketo
• Meta Ads
• Meta Ads Manager
• Metabase
• Microsoft Office 365
• Mixpanel
• Mobile Friendly
• MouseFlow
• Netlify
• New Relic
• Open AdStream (Appnexus)
• OpenTelemetry
• Pinterest
• PostgreSQL
• PowerBI Tiles
• React
• React Native
• Remote
• Route 53
• Ruby On Rails
• SNS
• SQL
• Salesforce
• Segment
• Segment.io
• Slack
• Snapchat
• Snowflake
• Stripe
• Tableau
• Terraform
• Thinkific
• TikTok
• TikTok Ads
• Twitter Advertising
• TypeScript
• Typeform
• Vimeo
• Wistia
• WordPress.org
• X
• YouTube
• Zendesk
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Mavely by Later