IPSY | Company Profile - Revenue, Headcount, Tech Stack, Contacts
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Overview
IPSY is a personalized beauty subscription service founded in 2011 and based in San Mateo, California. Co-founded by beauty influencer Michelle Phan, the company offers curated monthly beauty boxes that include makeup, skincare, haircare, and wellness products. By using quizzes and data analytics, IPSY ensures subscribers receive personalized selections tailored to their preferences. The subscription model includes several tiers, such as the Glam Bag with deluxe samples and the Glam Bag Plus featuring full-size products.
Beyond subscription services, IPSY operates an e-commerce marketplace for discounted beauty products and provides Open Studios—a video production space for creators. The company prioritizes inclusivity and self-expression, partnering with major brands as well as indie labels. Its strong community focus fosters a vibrant environment for millions of beauty enthusiasts, encouraging product discovery and ongoing engagement.
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