IPSY

Overview

IPSY is a personalized beauty subscription service founded in 2011 and based in San Mateo, California. Co-founded by beauty influencer Michelle Phan, the company offers curated monthly beauty boxes that include makeup, skincare, haircare, and wellness products. By using quizzes and data analytics, IPSY ensures subscribers receive personalized selections tailored to their preferences. The subscription model includes several tiers, such as the Glam Bag with deluxe samples and the Glam Bag Plus featuring full-size products.

Beyond subscription services, IPSY operates an e-commerce marketplace for discounted beauty products and provides Open Studios—a video production space for creators. The company prioritizes inclusivity and self-expression, partnering with major brands as well as indie labels. Its strong community focus fosters a vibrant environment for millions of beauty enthusiasts, encouraging product discovery and ongoing engagement.

Basic Information

Contact Details

• Phone: +1 888-914-9661
• Website: ipsy.com
• LinkedIn: linkedin.com/company/ipsy

Key Focus Areas & Initiatives

• Personalized beauty subscription service
• Curated monthly beauty boxes
• Makeup, skincare, haircare, and wellness products
• E-commerce marketplace for discounted beauty products
• Data analytics and beauty quizzes for customization
• Inclusive community engagement
• Beauty influencer collaborations
• Brand partnerships with major and indie beauty labels
• Video production space for creators
• Beauty product curation algorithms
• Sustainable and eco-friendly packaging initiatives
• Personalized product recommendations
• Beauty rewards and loyalty programs
• Machine learning personalization

Technologies Used

• AI
• AT Internet
• Ad Astra
• Adobe Media Optimizer
• Afterpay
• Amadesa
• Amazon AWS
• Amazon Associates
• Amazon CloudFront
• Amazon Elastic Load Balancer
• Amazon Payments
• Amazon SES
• Atlassian Cloud
• Bing Ads
• Cedexis Radar
• DataXu
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Play
• Google Plus
• Google Tag Manager
• HasOffers
• Hotjar
• Jobvite
• Klaviyo
• Mobile Friendly
• New Relic
• Optimizely
• Outlook
• Postmark
• Qualaroo
• Rackspace MailGun
• Recharge Payments
• Route 53
• Salesforce
• Segment.io
• Sendgrid
• Shopify
• Shopify Plus
• Slack
• Snyk Code (SAST)
• SparkPost
• Twitter Advertising
• Typekit
• UPS
• Vimeo
• Webflow
• YouTube
• Zendesk
• greyscale - grey
• iTunes

Affiliated Organizations & Regional Branches

• Beauty For All Industries (BFA)