Ipsos Synthesio

Overview

Ipsos Synthesio is an AI-enabled consumer intelligence platform specializing in social intelligence. Founded in 2006 and initially headquartered in New York City, it operates globally with offices in major cities including Paris, London, and Singapore. The platform processes over 200 billion data posts annually, enabling brands and agencies to analyze digital consumer data for informed decision-making.

Its Social Intelligence Suite offers dashboards, customizable reports, and social media command centers. The platform's capabilities include audience analysis, topic modeling, and survey analysis, enhanced by generative AI for quick insights. Strategic consulting services span market exploration, brand intelligence, and campaign optimization. By focusing on consumer-centric decisions, it helps organizations understand language patterns, sentiment, and emerging trends to support product innovation and marketing efforts.

Basic Information

Contact Details

• Phone: +1 646-760-0011
• Website: synthesio.com
• LinkedIn: linkedin.com/company/ipsos-synthesio

Key Focus Areas & Initiatives

• Audience analysis
• Brand health monitoring
• Campaign analysis
• Competitor analysis
• Crisis management
• Influencer marketing
• Market research
• Social CRM
• Social intelligence
• Social listening platforms and tools
• Social media command center
• Social media intelligence
• Trend analysis
• Consumer signals and insights
• Predictive modeling and analytics
• Retail and e-commerce consulting
• Off-line and online data integration
• Digital marketing strategy
• Dashboard customization
• Market trend forecasting
• Expert consultancy
• Multicultural data analysis
• Data-driven decisions and strategic recommendations
• AI insights democratization
• Machine learning for market prediction
• Competitive benchmarking
• Health care and consumer insights
• Brand reputation management
• Customer sentiment analysis
• Real-time insights
• Multilingual data analysis
• Social media analytics and strategy
• Data visualization
• Agile response to crises
• Big data analytics

Technologies Used

• AI
• Apache
• DoubleClick
• DoubleClick Conversion
• Drift
• Gmail
• Google Analytics
• Google Apps
• Google Cloud Hosting
• Google Dynamic Remarketing
• Google Tag Manager
• Mailchimp Mandrill
• Marketo
• Microsoft Office 365
• Mobile Friendly
• Nginx
• Remote
• Salesforce
• Salesforce Live Agent
• Shutterstock
• Slack
• WP Engine
• WordPress.org

Affiliated Organizations & Regional Branches

• Bunkr
• Social Karma