iProspect

Overview

This global digital-first media agency, founded in 1996 and now a subsidiary of dentsu, has established itself as a leader in performance media. With operations spanning 93 markets, 126 office locations, and more than 8,000 specialists, the agency serves over 2,600 clients and generates approximately $2.7 billion in annual revenue.

Offering comprehensive digital performance marketing services, the agency specializes in paid and organic search, display advertising, mobile strategy, social media management, advanced analytics, full-funnel experience design, and affiliate management. Notable collaborations with brands such as Adidas, Disney, and L'Oréal highlight the agency's expertise and impact in the marketing landscape. Recognition includes several industry awards, such as the Google Ads Impact Award for data innovation, under the leadership of CEO Liz Rutgersson.

Basic Information

Contact Details

• Phone: +1 617-449-4300
• Website: iprospect.com
• LinkedIn: linkedin.com/company/iprospect

Key Focus Areas & Initiatives

• Shopping feed management
• Digital marketing
• Global search engine marketing
• Strategy planning
• Activation marketing
• Search engine marketing
• Paid inclusion management
• Search engine optimization (SEO)
• Online display advertising management
• Business intelligence
• Paid search advertising
• Web analytics and attribution modeling
• Advertising services
• Digital strategy
• Media technology
• Media specialists
• Performance analytics
• Media performance
• Campaign analytics
• Media expertise
• Audience analysis
• B2B marketing
• Digital analytics
• Shoppable content
• Creative storytelling
• Audience insights
• Media automation
• Market segmentation
• Media ecosystems
• Media campaigns
• Data-driven insights
• Shoppable media
• Consulting
• Media performance tools
• Media execution
• Advertising & marketing
• Media management platforms
• Conversion rate optimization
• Audience targeting technology
• Media innovation
• Data analytics
• Performance optimization
• Real-time analytics
• Digital media platforms
• Performance advertising
• Digital transformation
• D2C strategy
• Digital media
• Retail marketing
• Programmatic advertising
• Client portfolio management
• Media analytics platforms
• Media buying
• Immersive digital experiences
• Client engagement
• Brand awareness
• Digital advertising
• Financial services marketing
• E-commerce
• Cross-platform ecosystems
• Campaign management
• Media strategy
• Data-driven marketing
• Media personalization
• Performance measurement
• Digital storytelling
• Media planning tools
• Advertising agencies
• Media planning
• Media automation tools
• Cross-channel integration
• Digital engagement
• Customer engagement
• Media data analysis
• Automation
• Brand building
• Healthcare marketing
• Media system integration
• Media data
• Market influence
• B2C marketing
• Media management
• Real-time measurement
• Performance marketing
• Programmatic media
• Automotive marketing
• Global media agency
• Media solutions
• Customer-out approach
• Digital media strategy
• Influencer marketing
• Content marketing
• Automated media buying
• Media insights
• Market research
• Digital ecosystems
• Performance metrics
• Media optimization
• Audience segmentation
• Technology initiatives
• Media platforms
• Brand engagement
• Automation tools
• Global agency operations
• SEO strategy
• Full funnel marketing
• E-commerce marketing
• Social media advertising
• Voice search optimization
• Personalized storytelling
• Dynamic creative optimization
• Affordable advertising
• Client strategy
• Marketing performance
• Multi-platform marketing
• Website enhancement
• Organic traffic growth
• Consumer behavior analysis
• Company news sharing
• Case studies
• Target audience analysis
• Creative advertising
• Audience engagement
• Cross-channel marketing
• Interaction design
• User journey optimization
• Keyword optimization
• Brand affinity campaigns
• Advertising technology
• Customer conversion
• Career opportunities
• Marketing insights
• Market positioning
• Strategic partnerships
• SaaS solutions
• Consumer products & retail
• SEM (search engine marketing)
• Information technology & services
• Search marketing
• Consumer internet
• Healthcare and wellness
• Hospital & health care
• Computer software

Technologies Used

• A Small Orange
• ACL
• AI
• AMP
• AWS CloudFormation
• AWS Glue Data Catalog
• AWS Step Functions
• AWS Trusted Advisor
• Act!
• Adform
• Adobe
• Adobe After Effects
• Adobe Analytics
• Adobe Campaign
• Adobe Experience Cloud
• Adobe Experience Manager
• Adobe Experience Platform
• Adobe Photoshop
• Adobe Premiere Pro
• Adobe Real-Time CDP
• Amazon CloudWatch
• Amazon EKS Anywhere
• Amazon Web Services (AWS)
• Apache Hadoop HDFS
• Apache Spark
• Apex
• Apple
• Aruba Wireless Access Points
• Atlassian Cloud
• Azure Devops
• Bing
• Bing Ads
• Blackline
• Blue Coat ProxySG
• Braze
• CAPTCHA
• CDK
• CSS
• Canva
• CapCut
• Cisco Secure Firewall Management Center
• Confirmit
• Confluence
• Connect
• Contentful
• CreatorIQ
• Cucumber
• DATAVERSE LTD
• Datadog
• DatoCMS
• Deluxe Payroll and HR Solutions
• Docker
• DotNetNuke
• DoubleClick Floodlight
• Dv360
• ECS
• Excel4Apps
• Facebook
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Fastapi
• Figma
• Flask
• Front Desk Scheduling
• Fusion ERP Analytics
• Gem
• Gemius
• Git
• GitHub Actions
• GoToAssist (FASTchat)
• Google
• Google Ads
• Google Analytics
• Google Analytics 360
• Google Analytics 4 (GA4)
• Google Cloud
• Google Cloud BigQuery
• Google Cloud Platform
• Google Cloud SQL
• Google Data Studio
• Google Tag Manager
• Grafana
• GraphQL
• HTML Pro
• HTML5 Maker
• Hadoop HDFS
• Hubspot
• Hugging Face
• IBM SPSS Modeler
• Instagram
• Ipswitch WhatsUp Gold
• Javascript
• Jenkins
• Jira
• LAMMPS
• LEAP
• Lambda Cloud
• LangGraph
• Langchain
• LinkedIn Learning
• Linkedin Marketing Solutions
• Liquid
• LlamaIndex
• Looker
• Looker Studio
• Lytics
• Magnolia
• Marc
• MediaMath
• Mediaocean
• Meta Ads Manager
• Metabase
• Micro
• Microsoft Azure Monitor
• Microsoft Excel
• Microsoft Fabric
• Microsoft Office
• Microsoft Power Apps
• Microsoft Power Automate
• Microsoft PowerPoint
• Microsoft SQL Server Reporting Services
• Microsoft Windows Server 2012
• Microsoft-IIS
• Mimecast
• Mobile Friendly
• Mode
• MongoDB
• Next.js
• Nielsen NetRatings
• Ning
• NumPy
• OneTrust
• OpenAI
• Outlook
• Pardot
• Pathmatics
• Pinterest
• PostGIS
• Power BI Documenter
• PowerBI Tiles
• Prometheus
• PySpark
• PyTorch
• Python
• Q
• R
• REST
• ROOM
• React
• Red Hat JBoss Enterprise SOA Platform
• Redshift
• SAP
• SAP Analytics Cloud
• SAP Business Planning and Consolidation (BPC)
• SAP HANA Cloud
• SAP SuccessFactors Onboarding
• SES
• SOQL
• SQL
• Sales Cloud Einstein
• Salesforce
• Salesforce Commerce Cloud
• Salesforce Lightning Web Components
• Salesforce Marketing Cloud
• Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
• Salesforce Sales Cloud
• Salesforce Service Cloud
• Seaborn Health Care
• Selenium
• SentenceTransformers
• Shopify
• Shutterstock
• Siemens SIMATIC S7
• Similarweb
• SiteCore
• Slack
• Smartsheet
• Snapchat
• Snowflake
• Spark
• Spring
• Storybook
• Strato
• Tableau
• Tealium
• TensorFlow
• Terraform
• The Trade Desk
• TikTok
• TikTok Ads
• Tor
• Twitter Advertising
• Vanilla Forums
• Veeva Vault PromoMats
• Vertex AI
• Vimeo
• Workday
• Workday HCM
• Workday Recruit
• Workfront
• X
• YouTube
• Zoho
• ebs
• jQuery
• matplotlib
• pandas
• scikit-learn
• statsmodels

Affiliated Organizations & Regional Branches

• MuteSix
• アイプロスペクト・ジャパン（株）
• iProspect GmbH