InMobi

Overview

InMobi is a global technology company founded in 2007 and based in Bengaluru, India. Originally launched as an SMS-based search engine, it pivoted to mobile advertising in 2008 and became India's first unicorn in the adtech space by 2011. The company operates across the Americas, Asia-Pacific, Middle East, and North Africa, and is recognized for innovative mobile-first advertising solutions.

Offering a comprehensive platform for brands and app developers, InMobi delivers personalized ad experiences. Its products include UnifID, an identity resolution solution for mobile app publishers, and Meson, a mediation platform for optimizing ad revenue. InMobi also operates consumer platforms such as Glance and Roposo, blending entertainment and shopping experiences. Tools acquired from Appsumer provide advanced analytics to measure and optimize performance marketing efforts. The company is dedicated to transforming consumer engagement and powering the app economy with cutting-edge mobile technologies.

Basic Information

Contact Details

• Phone: +65 6244 9885
• LinkedIn: linkedin.com/company/inmobi

Key Focus Areas & Initiatives

• Vertical video
• Performance marketing
• Mobile video
• Mobile programmatic video
• Retargeting
• App publishers
• Discovery platform for consumers
• Video advertising
• Mobile app exchange
• Mobile app remarketing
• Mobile app marketing
• App developers
• Mobile app monetization
• Native ads
• Mobile commerce
• Mobile advertising
• Growth marketing
• Interactive video
• Global mobile ad platform
• Mobile marketing
• Technology, information & internet
• Marketing & advertising
• E-commerce
• Consumer internet
• Consumers
• Internet
• Information technology & services

Technologies Used

Affiliated Organizations & Regional Branches

• Overlay Media Ltd
• Appsumer (Acquired by InMobi)
• Quantcast
• AerServ (Acquired by InMobi)
• Pinsight Media