Hunkemöller | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Hunkemöller is a Dutch fast-fashion lingerie retailer established in 1886 in Amsterdam. It has grown into one of Europe’s leading intimate apparel brands, with a presence in more than 900 stores across up to 25 countries, primarily within Europe. The company targets women aged 18-29, focusing on trendy and affordable products while leveraging the influence of social media. Its flagship stores in cities like Maastricht, Amsterdam, and Berlin showcase advanced retail technology to enhance shopping experiences.

The brand specializes in high-quality bodywear, including bras, underwear, nightwear, swimwear, and fitness apparel. Renowned for superior service and stylish products, Hunkemöller employs an integrated omni-channel strategy featuring e-commerce, franchising, and innovative store concepts. Data-driven customer profiling and AI-enhanced analytics support its efforts to expand both physical and digital footprints, with ongoing plans for growth in European markets.