Hopscotch

Overview

Founded in 2012 and based in Mumbai, Hopscotch is India's largest online kids' fashion brand specializing in children's apparel, shoes, toys, and accessories. The company operates a direct-to-consumer platform, launching hundreds of new trendy items daily to meet the evolving fashion needs of children nationwide.

Hopscotch serves over 3 million active users across more than 1,300 cities, with a strong presence in Tier 2 and smaller towns. The platform attracts around 250,000 unique daily visitors, offering a curated selection of over 3,000 local and international brands that emphasize convenience for parents. Its focus is on delivering affordable, high-quality, and fashion-forward products, creating a dynamic and enjoyable shopping experience.

Basic Information

Contact Details

• Phone: +91 90221 91995
• Website: hopscotch.in
• LinkedIn: linkedin.com/company/hopscotch-

Key Focus Areas & Initiatives

• Technology-driven retail
• Direct-to-consumer e-commerce platform
• Kids' apparel and fashion
• Digital marketing campaigns
• Affordable luxury kidswear
• Rapid product refresh and real-time style launches
• Global trend adaptation
• Parent target market
• International designer collaborations
• Customer engagement and retention
• Market expansion in Tier 2 cities and small towns
• Tech-enabled logistics and shopping
• Responsive design and website optimization
• Mobile shopping and app technology
• Growth funding rounds

Technologies Used

• AdPilot
• Adobe Media Optimizer
• Amazon AWS
• Amazon SES
• Android
• Braze
• Cedexis Radar
• DoubleClick
• DoubleClick Conversion
• ElasticEmail
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Play
• Google Tag Manager
• Microsoft Office 365
• Mobile Friendly
• RTB House
• Route 53
• Segment.io
• Shutterstock
• Vimeo
• WordPress.org

Affiliated Organizations & Regional Branches

• skoolshop.com