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Homemakers Furniture, Mattresses & Accessories | Company Profile - Revenue, Headcount, Tech Stack, Contacts

3/10/2026

Contact Information

πŸ‘€
Homemakers Furniture, Mattresses & Accessories
🏒
Homemakers Furniture, Mattresses & Accessories
πŸ“
10215 Douglas Avenue, Urbandale, Iowa 50322, US

Industry & Market

Primary Industry
retail
Location
Urbandale, Iowa, United States

Company Metrics

πŸ‘₯Total Employees
73
βš™οΈEngineering
2
πŸ’ΌSales Team
39
πŸ“ˆMarketing
5
πŸ“…Founded
1974
πŸ’°Revenue
92.2M
Alexa Ranking#236828

Funding Information

Annual Revenue
$92,200,000
Publicly traded company

Headcount Distribution

Total Employees
73
Departments
19

By Department

Department Breakdown

Sales
Arts And Design
Marketing
Business Development
Finance
Human Resources
Others

Technology Stack

Analytics & Tracking

Demandware AnalyticsGoogle AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle Dynamic Remarketing

Development

Bootstrap Framework

Video & Media

Vimeo
Total: 47 technologies

Keywords & Focus Areas

outdoor furniturediningrugsmattresseshome officegaming tablesaccentsdecorupholsteryleatherhome designinterior designclearance centerdesignaccessoriesbedroomhome decorshowroomhome improvementretail furniture+10 more
30 total keywords

Homemakers Furniture, Mattresses & Accessories

Overview

This organization is a family-operated retailer based in Urbandale, Iowa, specializing in high-quality furniture, mattresses, home accessories, rugs, and home dΓ©cor. Founded in 1974 by Carl and Ina Merschman, it operates Iowa's largest furniture store, with a 215,000-square-foot showroom offering over 11,000 items and is recognized as one of the largest furniture retailers in the nation.

The business has a history rooted in community involvement and customer service. Since its inception, it has expanded and undergone multiple renovations, including a notable upgrade in 2007-2008. The company offers both in-store and online shopping experiences, modern e-commerce solutions, and delivery options. It was awarded Urbandale Business of the Year in 2023 and continues to celebrate its legacy with customer appreciation events.

Basic Information

Industryretail
Founded1974
Revenue$92.2M
Headquarters10215 Douglas Avenue, Urbandale, Iowa 50322, United States
LanguagesEnglish
Alexa Ranking236828

Contact Details

Key Focus Areas & Initiatives

  • Outdoor furniture
  • Dining
  • Rugs
  • Mattresses
  • Home office
  • Gaming tables
  • Accents
  • Decor
  • Upholstery
  • Leather
  • Home design
  • Interior design
  • Clearance center
  • Design
  • Accessories
  • Bedroom
  • Home decor
  • Showroom
  • Home improvement
  • Retail furniture
  • Trade program
  • Furniture stores
  • Showroom flooring
  • Design studio
  • Room planning
  • Delivery services
  • Furniture
  • Family business
  • Family-operated
  • Local community support
  • Seasonal decor
  • B2C
  • Online shopping
  • Free delivery
  • Services
  • Financing options
  • Sustainable energy
  • Showroom renovation
  • Customer service
  • Furniture store
  • Furniture sales
  • Retail
  • Home accents
  • Sustainable practices
  • Room planner
  • Home decorating
  • Bedroom furniture
  • Home styling
  • Community involvement
  • Furniture financing
  • In-store shopping
  • Dining room furniture
  • E-commerce
  • Special orders
  • Warehouse
  • Home accessories
  • Living room furniture
  • Solar energy installation
  • Digital price tags
  • Home furnishings
  • Iowa-based
  • Special event sponsorship
  • Custom furniture
  • Furniture retail
  • Trade discounts
  • B2B
  • Consumer products & retail
  • Consumer internet
  • Consumers
  • Internet
  • Information technology & services
  • Home & garden
  • Shopping

Technologies Used

  • AB Tasty
  • AT&T
  • Adobe Media Optimizer
  • Air
  • Amazon AWS
  • Amazon SES
  • AppNexus
  • Bazaarvoice
  • Bing Ads
  • Bootstrap Framework
  • Cedexis Radar
  • CloudFlare CDN
  • CloudFlare Hosting
  • CrazyEgg
  • DNS Made Easy
  • DataXu
  • Demandware
  • Demandware Analytics
  • DoubleClick
  • DoubleClick Conversion
  • EFI
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Google Analytics
  • Google Dynamic Remarketing
  • Google Tag Manager
  • Hotjar
  • IBM Websphere
  • Klaviyo
  • Mobile Friendly
  • Ning
  • Paypal
  • Quip
  • React
  • Remote
  • Salesforce
  • Salesforce Commerce Cloud
  • Scene7
  • Slack
  • The Trade Desk
  • Trustpilot
  • UPS
  • Vimeo
  • Visual Website Optimizer
  • Zopim
  • reCAPTCHA

Affiliated Organizations & Regional Branches

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