HEAD

Overview

HEAD is a global manufacturer and marketer of premium sports equipment, apparel, and accessories, founded in 1950 by Howard Head. Initially focused on skiing, the company revolutionized the industry with innovative metal-composite skis, quickly becoming a leading brand in the US and Europe. Over the years, the company expanded into tennis, introducing the first aluminum racquet and later pioneering oversized graphite and titanium models.

Headquartered in the Netherlands, the organization operates five divisions: Winter Sports, Racquet Sports, Water Sports, Sportswear, and Licensing. It produces a wide range of products, including alpine skis, snowboards, tennis racquets, and diving equipment, following the acquisition of the Aqualung Group in 2025. The company emphasizes high-performance gear designed for athletes at all levels and has a strong presence in the market, supported by endorsements from world-class athletes across various sports.

Basic Information

Contact Details

• Phone: +43 557 46080
• Website: head.com
• LinkedIn: linkedin.com/company/head

Key Focus Areas & Initiatives

• Wintersports
• Racquetsports
• Sportswear
• Sporting goods manufacturing
• High-performance sports equipment
• Winter sports
• Racquet sports
• Water sports
• Alpine skis
• Ski bindings
• Ski boots
• Snowboards
• Tennis racquets
• Diving equipment
• Swimming products
• Premium apparel
• Innovation
• Athlete empowerment
• Global market presence
• Competitive athletes
• Sports enthusiasts
• Diverse demographics
• Outdoor sports
• Customer satisfaction
• Quality gear
• Cutting-edge design
• Engineering excellence
• Brand partnerships
• Eco-friendly practices
• Athletic performance
• Sports technology
• Customer service
• Retail distribution
• Market leadership
• Sponsorship opportunities
• Performance tracking
• Expert reviews
• Seasonal sales
• Value proposition
• Content management
• Digital marketing
• SEO optimization
• Website analytics
• User engagement
• Social media integration
• Email marketing
• Lead generation
• Customer relationship management
• E-commerce solutions
• Responsive design
• Landing page optimization
• A/B testing
• Mobile optimization
• Data analysis
• Conversion rate optimization
• Content creation
• Marketing automation
• Brand awareness
• Search engine ranking
• Paid advertising
• User experience
• Website optimization
• Audit tools
• Analytics reporting
• Customer segmentation
• Target audience
• Buyer persona
• Website security
• Content distribution
• Multi-channel marketing
• Video marketing
• Web hosting
• Cloud solutions
• Custom development
• UX/UI design
• Data visualization
• Customer feedback
• ABM strategies
• Retargeting campaigns
• Sales funnel management
• Mobile apps
• API integrations
• Growth hacking
• Website migration
• Domain management
• Digital transformation
• Image optimization
• Chatbot integration
• B2B
• B2C
• E-commerce
• D2C
• Retail
• Marketing & advertising
• Sales
• CRM
• Enterprise software
• Enterprises
• Computer software
• Information technology & services
• Consumer internet
• Consumers
• Internet
• Data analytics
• SaaS
• UX
• Cloud computing

Technologies Used

• AB Tasty
• Adobe Media Optimizer
• Affiliate Window
• Amazon AWS
• Amazon CloudFront
• Amazon SES
• Atlassian Confluence
• Cedexis Radar
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• FedEx
• Google AdSense
• Google AdWords Conversion
• Google Dynamic Remarketing
• Google Tag Manager
• Hotjar
• Jira
• Kaltura
• Microsoft Office 365
• Mobile Friendly
• Multilingual
• New Relic
• Outlook
• Remote
• Route 53
• Typekit
• Vimeo
• Yotpo
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Aqualung Group
• aquasphere_ph
• Head Skates
• ZOGGS