Harley-Davidson Motor Company | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Harley-Davidson Motor Company | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated March 10, 2026
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Harley-Davidson Motor Company is a renowned American motorcycle manufacturer established in 1903 in Milwaukee, Wisconsin.

Employees2885
Revenue$4.5B
Market Cap5.1B
Alexa Rank# 17734

Industry & Market

Primary Industry
automotive
Location
Milwaukee, Wisconsin, United States
Public Trading
NYSE: HOG

Funding Information

Annual Revenue
$4,473,175,000
Publicly traded company

Headcount Distribution

Total Employees
2,885
Departments
19

By Department

Department Breakdown

Engineering
Sales
Information Technology
Marketing
Operations
Finance
Others

Keywords & Focus Areas

motorcycle manufacturingconsumer non-durablesmotor vehicle manufacturingmotorcycle parts and accessoriesmotorcycle communitymotorcycle apparelonline shoppingmotorcycle dealer servicescommunity eventsd2cfinancial servicesmotorcycle designother transportation equipment manufacturingmotorcycle lifestylev-twin engineelectric motorcyclesb2be-commercemotorcycle training and educationmotorcycles+10 more
30 total keywords

Overview

Harley-Davidson Motor Company is a renowned American motorcycle manufacturer established in 1903 in Milwaukee, Wisconsin. Founded by William S. Harley and the Davidson brothers, the company quickly grew to become the world's largest motorcycle producer by 1920. The company is known for its innovative designs, including the iconic V-Twin engine introduced around 1909, which became a hallmark of the brand.

Throughout its history, it has played a significant role in motorcycle racing and supported the U.S. military with thousands of motorcycles during both World Wars. Over the years, the brand has launched several landmark models, such as the Sportster in 1957 and the LiveWire electric motorcycle in 2019, continuing its commitment to high performance and rider independence. With a global network of dealerships, it maintains its legacy as a symbol of freedom and motorcycle culture.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
XX
Number of employees in the engineering department
Sales Team
$XX
Number of employees in the sales department
Marketing
XX
Number of employees in the marketing department
Founded
XXXX
Year the company was founded
Revenue
$XXX,XXX,XXX
Total revenue of the company
Total Funding
$XXX M
Total funding of the company
Market Cap
$XXX,XXX
Market cap of the company

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Contact

Company
Harley-Davidson Motor Company
Headquarters
3700 W Juneau Ave, Milwaukee, WI 53208, US
Founded
1903
Languages
English
Industry
automotive

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag ManagerSOASTA

Social & Marketing

Adobe Marketing CloudFacebook Custom AudiencesFacebook Login (Connect)Facebook Widget+4 more

Database & Backend

Akamai App & API ProtectorGoogle Font APIMongoDBPython+1 more

Cloud & Infrastructure

Adobe Marketing CloudAtlassian CloudAzure Digital TwinsCloudFlare CDN+6 more

Productivity

Not found

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